India

Hooq Forays Into The Indian VOD Market Ahead of Netflix

May 27, 2015

Hooq, touted as the Asian alternative to Netflix, has entered the Indian market, with a beta version of its premium video-on-demand service, targeting Indian consumers who are tuning…

Investment Hunt For India’s First Celebrity Endorsed Home Shopping Channel

May 20, 2015

Best Deals TV, kickstarted by Bollywood action hero Akshay Kumar and business mogul Raj Kundra are targeting private equity funds and HNW individuals to garner USD15.7m in the…

Yuvi Boost For UC Browser

May 15, 2015

Despite an underwhelming season for Delhi Daredevils in this year’s IPL, Indian all-rounder Yuvraj Singh has pouched an endorsement and product specialist deal with Alibaba owned flagship UC…

Sponsorship Blow For Indian Archery

May 6, 2015

Ahead of the Rio Olympics, Indian corporate giant Tata has decided to renounce its three-year contract with the Archery Association of India (AAI), causing anxiety and confusion amongst…

ASN Partners SportzPower For Greater Reach In South Asia

April 29, 2015

ASN has entered into a strategic business partnership with SportzPower for the South Asian market to gain greater insights into the 2nd biggest Sponsorship market in Asia.

Star India Snaps Up Majority Ownership In Pro Kabaddi League

April 27, 2015

Following Pro Kabbadi League’s unexpected successful debut season last year, Star India has acquired a 74% stake in Mashal Sports, the company behind the 8-city based franchise tournament.

Speculation Rife On India Making Its First Olympic Hosting Bid

April 24, 2015

IOC’s head honcho Thomas Bach is set to meet India's Prime Minister Narendra Modi next Monday amid growing expectations the populous nation may make its inaugural, long overdue…

Brands Gorge On Avengers Frenzy In India

April 22, 2015

Ahead of the release of Avengers: Age of Ultron in India this Friday, Walt Disney India has embarked on a marketing frenzy around the superhero tentpole.

Bangladesh Football Boosted By Manyavar Sponsorship

April 8, 2015

Ethnic Indian apparel brand Manyavar has become the latest title sponsor of this seasons Bangladesh Premier League Football, taking over automotive brand Nitol Tata, in a season-long deal…

Top 10 Indian Premier League (IPL) Trends Ahead of Season 8

April 6, 2015

Ahead of the IPL's season opening match between Kolkata Knight Riders and Mumbai Indians on Wednesday, GroupM ESP, one of the biggest dealmakers in entertainment and sporting partnerships…