India

Red Devils Rethink Commercial Strategy In India

August 6, 2015

Ahead of the English Premier League 2015/16 season, which begins this weekend, Manchester United is kicking off a new commercial strategy in India.

Cricbuzz Does The Inevitable With Latest Sponsorship Deal

August 5, 2015

Times Internet's popular mobile cricket app Cricbuzz has finally gotten on the lucrative sponsorship race by sealing title sponsorship for Sri Lanka’s home series against India.

PayTM Bags BCCI Title Sponsorship In Landmark Deal

July 31, 2015

Indian e-commerce company PayTM has sealed a deal with the Board of Control for Cricket in India (BCCI) for title sponsorship rights to all of Team India's onshore…

Ranbir Kapoor Drives With Renault

July 29, 2015

After four years in India, French automobile brand Renault has roped in Bollywood A-lister Ranbir Kapoor as a brand ambassador to woo India’s fast-growing, affluent millennial population.

Amazon Wants A Slice Of India’s Booming Online Video Market

July 24, 2015

E-commerce behemoth Amazon will spend USD5b to make India its second largest market, including the launch of Amazon Prime and Amazon Instant Video platforms later this year, according…

9 Tips For Running A Successful Sports League

July 23, 2015

A recent report by GroupM ESP and IIM Ahmedabad on India’s sporting industry revealed nine factors fundamental to the success of a sports league. Here are the nine…

ASN Interview: Viacom 18’s Aditya Swamy Spills The Beans On India’s "BrIndie" Scene

July 16, 2015

While the Indian entertainment industry is known across the world for opulent Bollywood productions, a passionate Indie entertainment scene is beginning to develop with properties such as MTV…

Chennai Super Kings & Rajasthan Royals suspended From IPL For Two Years

July 14, 2015

In a damaging blow to the legitimacy of the lucrative Indian Premier League (IPL), the Chennai Super Kings and Rajasthan Royals teams face suspension from the tournament for a…

Prayag Sponsors Team India’s Tournament In Harare

July 7, 2015

India’s leading bathroom fixtures brand Prayag has bagged the title sponsorship for the limited-overs cricket series between India and hosts Zimbabwe starting this Friday.

Oppo Scores FC Barcelona Partnership

June 1, 2015

With Chinese companies actively securing lucrative sponsorship deals in the La Liga over the past two years, it came as little surprise when one of China’s leading smartphone…