India

9 Tips For Running A Successful Sports League

July 23, 2015

A recent report by GroupM ESP and IIM Ahmedabad on India’s sporting industry revealed nine factors fundamental to the success of a sports league. Here are the nine…

ASN Interview: Viacom 18’s Aditya Swamy Spills The Beans On India’s "BrIndie" Scene

July 16, 2015

While the Indian entertainment industry is known across the world for opulent Bollywood productions, a passionate Indie entertainment scene is beginning to develop with properties such as MTV…

Chennai Super Kings & Rajasthan Royals suspended From IPL For Two Years

July 14, 2015

In a damaging blow to the legitimacy of the lucrative Indian Premier League (IPL), the Chennai Super Kings and Rajasthan Royals teams face suspension from the tournament for a…

Prayag Sponsors Team India’s Tournament In Harare

July 7, 2015

India’s leading bathroom fixtures brand Prayag has bagged the title sponsorship for the limited-overs cricket series between India and hosts Zimbabwe starting this Friday.

Oppo Scores FC Barcelona Partnership

June 1, 2015

With Chinese companies actively securing lucrative sponsorship deals in the La Liga over the past two years, it came as little surprise when one of China’s leading smartphone…

Hooq Forays Into The Indian VOD Market Ahead of Netflix

May 27, 2015

Hooq, touted as the Asian alternative to Netflix, has entered the Indian market, with a beta version of its premium video-on-demand service, targeting Indian consumers who are tuning…

Investment Hunt For India’s First Celebrity Endorsed Home Shopping Channel

May 20, 2015

Best Deals TV, kickstarted by Bollywood action hero Akshay Kumar and business mogul Raj Kundra are targeting private equity funds and HNW individuals to garner USD15.7m in the…

Yuvi Boost For UC Browser

May 15, 2015

Despite an underwhelming season for Delhi Daredevils in this year’s IPL, Indian all-rounder Yuvraj Singh has pouched an endorsement and product specialist deal with Alibaba owned flagship UC…

Sponsorship Blow For Indian Archery

May 6, 2015

Ahead of the Rio Olympics, Indian corporate giant Tata has decided to renounce its three-year contract with the Archery Association of India (AAI), causing anxiety and confusion amongst…

ASN Partners SportzPower For Greater Reach In South Asia

April 29, 2015

ASN has entered into a strategic business partnership with SportzPower for the South Asian market to gain greater insights into the 2nd biggest Sponsorship market in Asia.