India

Latest BrandZ Study Reveals Localisation Is A Must In The Indian Market

September 10, 2015

The total value of India's top 50 brands has grown by a 33% since 2014, signaling the highest rate of growth in the decade long history of BrandZ…

It’s English Football Giants For Indian Tech Rivals

September 4, 2015

Chelsea FC, the defending EPL champion, has just signed up Bengaluru-based IT company Wipro as its digital partner... but there are strong echoes of another recent deal from…

Flurry Of Deals For Chinese Football; This Time, They're Domestic

September 1, 2015

Following its proposed plans to revamp football in China, the Chinese Football Association (CFA) has secured two high profile domestic sponsorship deals in quick succession.

Bowled Over: An Endorsement Coup For Shubhlakshmi Sharma

August 27, 2015

Indian Women’s team cricketer Shubhlakshmi Sharma, 25, has been named the brand ambassador of Weltweit College in Hazaribag, Bihar.

Brand Nehwal Primed To Dominate In India

August 24, 2015

Indian shuttler Saina Nehwal who reclaimed her position as the world number 1 last week has become a star attraction for brands in recent years.

BuzzFeed Dives Into Japan With A Local Partner In Tow

August 19, 2015

American based social news network BuzzFeed, which has recently received a USD200m investment boost from NBCUniversal to venture into TV and film projects, will make its foray into…

Shraddha Kapoor Continues Being An Endorsement Darling

August 11, 2015

Bollywood starlet Shraddha Kapoor, 26, has joined actor-director Farhan Akhtar as the brand ambassador for Dulux Paint in India.

Red Devils Rethink Commercial Strategy In India

August 6, 2015

Ahead of the English Premier League 2015/16 season, which begins this weekend, Manchester United is kicking off a new commercial strategy in India.

Cricbuzz Does The Inevitable With Latest Sponsorship Deal

August 5, 2015

Times Internet's popular mobile cricket app Cricbuzz has finally gotten on the lucrative sponsorship race by sealing title sponsorship for Sri Lanka’s home series against India.

PayTM Bags BCCI Title Sponsorship In Landmark Deal

July 31, 2015

Indian e-commerce company PayTM has sealed a deal with the Board of Control for Cricket in India (BCCI) for title sponsorship rights to all of Team India's onshore…