India

Category Leader Oppo Mobile Copycats Vivo with Cricket Partnership

December 11, 2015

The International Cricket Council (ICC) has secured a deal with Chinese consumer electronics giant Oppo as a global partner in the mobile handset category from 2016 to 2020.

Pitchers Is A Branded Content Win For Kingfisher Beer in Restrictive Dark Market

December 7, 2015

Liquor companies in India have a history of deploying surrogate advertising* techniques to circumvent the strict restrictions to promote their products on traditional media.

Confident Group Forays Into Sri Lanka With Major Cricket Sponsorship

November 24, 2015

Sports Marketing, Entertainment and Licensing startup Baseline Ventures has brokered a pivotal deal with Confident Group to sponsor both the Sri Lankan T20 men and women national teams…

Ceat Keeps Spending Big On Indian Cricket…But Isn’t It Time To Diversify?

November 18, 2015

In a tried and tested move, Indian tyre manufacturer Ceat has sealed a three-year bat endorsement deal with national star Rohit Sharma.

English Premier League Mid-tablers Secure Indian Partner

November 17, 2015

Midlands-based EPL football club West Bromwich Albion has secured an agreement with India’s national carrier as their official regional airline sponsor.

Tata Motors Rides On Messi As It Revives Flagging Fortunes

November 4, 2015

FC Barcelona star Lionel Messi has become the first celebrity ambassador of Tata Motors' passenger vehicles portfolio in both India and globally.

Hockey World League Gets Backing From Underground Brand

October 28, 2015

Coal India Limited (CIL) and its South Eastern Coalfields Limited (SECL) subsidiary are slated to become official partners of this year’s Hockey World League Final.

MRF Signs AB de Villiers As Brand Ambassador

October 22, 2015

India’s largest tyre maker, Madras Rubber Factory Limited (MRF) has secured a three-year endorsement deal with South African and Royal Challengers Bangalore cricketer AB de Villiers as its…

Chinese Smartphone Backs IPL to Gain Indian Mindshare

October 19, 2015

Chinese smartphone maker Vivo replaces beverage giant PepsiCo as the new title sponsor of the Indian Premier League for the next two years, according to Indian media reports.

Nissan Hedges On Cricket Sponsorship As It Courts India

October 14, 2015

Japanese car manufacturer Nissan Motor Co has sealed an eight-year sponsorship deal with the International Cricket Council (ICC), part of its strategic play to increase its small market…