India

Brands Spend Big As T20 Cricket Mania Hits India This Quarter

February 4, 2016

Despite the deluge of new sporting leagues in India and high-profile scandals, Cricket - particularly the telegenic shortened variant of the game, Twenty20 - continues to dominate the…

South Indian Film Star Plugs Pro Kabaddi

January 25, 2016

The blurring lines between the cinema industry and professional sport continues in India as Star Sports Pro Kabbadi snags 31-year-old actor Rana Daggubati as its latest brand ambassador.

2016 Trends In India's Sportainment Landscape Part 2

January 12, 2016

The latest report by GroupM’s specialist business unit ESP Properties (Entertainment & Sports Partnerships) predicts the Top 10 trends in 'sportainment' for 2016. Here’s the second half of…

2016 Trends In India's Sportainment Landscape Part 1

January 11, 2016

In recent years, the sport and entertainment industry in India has been on the rise as non-cricketing sports such as football, kabaddi, tennis, badminton and wrestling have fast-growing…

Hindustan Unilever & Yash Raj Films Vouch For Gender Equality in Latest Branded Content Play

January 7, 2016

Yash Raj Film’s youth film arm, Y-Films has joined hands with Hindustan Unilever owned tea brand Brooke Bond Red Label to give a voice to the indomitable spirit of…

Media House Invests in Asia's Underdog Racquet Sport

January 4, 2016

Star Sports has snapped up title sponsorship rights of the Premier Badminton League, which will see the world’s leading shuttlers battle in India, after a two-year hiatus.

A Sponsorship Fillip For India’s Pro Wrestling League

December 15, 2015

India’s newest sporting league, Pro Wrestling League (PWL), has gotten on the partnership charm offensive for its debut season.

Category Leader Oppo Mobile Copycats Vivo with Cricket Partnership

December 11, 2015

The International Cricket Council (ICC) has secured a deal with Chinese consumer electronics giant Oppo as a global partner in the mobile handset category from 2016 to 2020.

Pitchers Is A Branded Content Win For Kingfisher Beer in Restrictive Dark Market

December 7, 2015

Liquor companies in India have a history of deploying surrogate advertising* techniques to circumvent the strict restrictions to promote their products on traditional media.

Confident Group Forays Into Sri Lanka With Major Cricket Sponsorship

November 24, 2015

Sports Marketing, Entertainment and Licensing startup Baseline Ventures has brokered a pivotal deal with Confident Group to sponsor both the Sri Lankan T20 men and women national teams…