India

Homegrown YouTube Content Creation Generating 80% More Watchtime Year-on-Year: India

March 18, 2016

YouTube India has recently announced that local content creators Culture Machine, Only Much Louder (OML), Qyuki, and The Viral Fever (TVF) are set to launch new original properties…

Captain Cool M.S. Dhoni Stars For Health Supplement Rebrand

March 10, 2016

India’s Sun Phamaceutical Industries is banking on cricket star Mahendra Singh Dhoni to boost nationwide sales for Revital H, its flagship health supplement brand.

Reebok India Strikes Branded Content Gold On International Women’s Day

March 8, 2016

Bollywood star Kangana Ranaut, the latest celebrity to endorse Reebok India, has channeled her challenging road to stardom in the sports brand’s ‘Fit To Fight’ campaign.

Volleyball Primed For Revival In India With Yet Another League

February 24, 2016

Following a five-year absence from the nation’s flourishing sports calendar, the Indian Volleyball League (IVL) braces itself for a comeback by the end of this year.

PepsiCo Pulls A Cricketing 180 In India

February 22, 2016

A mere four months after cutting short its Indian Premier League (IPL) title sponsorship due to match-fixing scandals, PepsiCo is slated to return to a blockbuster cricketing partnership…

ICC Makes A Fashionable Statement with Challenger Apparel Brand

February 17, 2016

The International Cricket Council (ICC) has secured a five-year deal with Indian denim brand Numero Uno Jeanswear as its official clothing manufacturer and retailer.

LG India Eyes Sporting Partnerships For Growth

February 8, 2016

LG Electronics India is banking on regional sports sponsorship to raise its brand awareness and has not trimmed its marketing budget of USD73.8m (INR 500 crores) this year…

ASN Interview: 101India Head Honcho Demystifies India’s Branded Content Scene

February 5, 2016

With the rise of digital penetration and insatiable hunger for snackable content amongst Indian audiences, brands are foraying into the scene to engage with youthful consumers.

Brands Spend Big As T20 Cricket Mania Hits India This Quarter

February 4, 2016

Despite the deluge of new sporting leagues in India and high-profile scandals, Cricket - particularly the telegenic shortened variant of the game, Twenty20 - continues to dominate the…

South Indian Film Star Plugs Pro Kabaddi

January 25, 2016

The blurring lines between the cinema industry and professional sport continues in India as Star Sports Pro Kabbadi snags 31-year-old actor Rana Daggubati as its latest brand ambassador.