India

Blockbuster Sino-Indian Productions Might Be The Answer As India Chases Historic Box Office Milestone

May 20, 2016

India and China are primed to see more of each other at the cinema theatres in the years ahead…as Indian franchise film production house Trinity Pictures has sealed…

Real Estate Firm Raises Eyebrows With Irrational Legend Zidane

May 16, 2016

An unusual deal has been struck between French football legend, Zinedine Zidane, and Indian real estate developer Kanakia Spaces for its latest residential project in Mumbai.

Oscar Winner Backs India’s Rio Olympics Campaign

May 13, 2016

World-renowned music composer A.R Rahman has become the latest goodwill ambassador for the Indian contingent in the upcoming Rio Olympics.

Swiss Watch Brands Battle in India For Supremacy

May 2, 2016

Reigning Indian Premier League (IPL) champions Mumbai Indians' skipper, Rohit Sharma has followed the footsteps of his teammate Harbhajan Singh as brand ambassador for Swiss luxury watch brand…

Reliance Entertainment Flexes Ambitiously In India’s Mobile Gaming Market

April 27, 2016

With mobile gaming on the rise in India, Reliance Entertainment is slated to focus on the booming homegrown industry and invest in 20 gaming start-ups this year.

Indian Furniture Rental Start-Up Gets Crafty On Branded Content

April 25, 2016

Indian furniture rental start-up Furlenco has raised its branded content game by collaborating with leading, homegrown pop cultural phenomenon The Viral Fever (TVF) on ‘Truth or Dare With…

Captain Cool Dhoni Kits Out For Emerging Indian Smartphone Brand

April 11, 2016

The endorsement battle between Virat Kohli and MS Dhoni has gone full throttle in recent years, now the latter has clinched a deal with homegrown handset brand Lava…

MEC Hedges On Branded Content With Wavemaker

April 7, 2016

WPP owned media buying agency MEC has announced the launch of its branded content unit Wavemaker in ten countries, including India and Singapore.

REPORT: India Sports Sponsorship Landscape Continues To Grow

April 6, 2016

The Indian sports sponsorship market grew 12% from US$695.3m in 2014 to US$781m in 2015, according to the recently released ESP Properties Sportzpower report. With ad spending in…

Saina Nehwal Nets A Huawei Endorsement, Just Like Leo Messi

March 31, 2016

Huawei’s Honor series is banking on Indian badminton star Saina Nehwal’s popularity as it plans to increase its market share in the nation’s booming mobile market.