India

Asia Proves To Be A Goldmine For Non-Alcoholic Beverage Brands

May 24, 2016

With the rise of urbanisation and increasing disposable incomes in Asia’s emerging markets, the continent is tipped to be the primary growth hotspot for non-alcoholic beverage drinks in…

Money Wins In India As Death Knell Sounds For ILeague

May 23, 2016

With India’s domestic football on the crossroads, the All India Football Federation (AIFF) and its chief commercial partner IMG-Reliance has finally revealed plans of ditching the Indian League…

Blockbuster Sino-Indian Productions Might Be The Answer As India Chases Historic Box Office Milestone

May 20, 2016

India and China are primed to see more of each other at the cinema theatres in the years ahead…as Indian franchise film production house Trinity Pictures has sealed…

Real Estate Firm Raises Eyebrows With Irrational Legend Zidane

May 16, 2016

An unusual deal has been struck between French football legend, Zinedine Zidane, and Indian real estate developer Kanakia Spaces for its latest residential project in Mumbai.

Oscar Winner Backs India’s Rio Olympics Campaign

May 13, 2016

World-renowned music composer A.R Rahman has become the latest goodwill ambassador for the Indian contingent in the upcoming Rio Olympics.

Swiss Watch Brands Battle in India For Supremacy

May 2, 2016

Reigning Indian Premier League (IPL) champions Mumbai Indians' skipper, Rohit Sharma has followed the footsteps of his teammate Harbhajan Singh as brand ambassador for Swiss luxury watch brand…

Reliance Entertainment Flexes Ambitiously In India’s Mobile Gaming Market

April 27, 2016

With mobile gaming on the rise in India, Reliance Entertainment is slated to focus on the booming homegrown industry and invest in 20 gaming start-ups this year.

Indian Furniture Rental Start-Up Gets Crafty On Branded Content

April 25, 2016

Indian furniture rental start-up Furlenco has raised its branded content game by collaborating with leading, homegrown pop cultural phenomenon The Viral Fever (TVF) on ‘Truth or Dare With…

Captain Cool Dhoni Kits Out For Emerging Indian Smartphone Brand

April 11, 2016

The endorsement battle between Virat Kohli and MS Dhoni has gone full throttle in recent years, now the latter has clinched a deal with homegrown handset brand Lava…