India

New Indian Boxing Event Punches Above Weight On The Sponsorship Front

July 12, 2016

The WBO Asia Pacific Super Middleweight Championship featuring Indian boxer Vijender Singh’s debut pro fight in New Delhi this Saturday, is turning out to be a promising new…

India Is The Next Growth Frontier For Spain’s La Liga

July 5, 2016

The Spanish premier football platform, La Liga - which boasts the troika of FC Barcelona, Real Madrid and Atletico Madrid - has its eyes on India’s emerging football…

Indian Sporting Scene Boosted By Branded Partnerships

June 30, 2016

More brands in India are associating with homegrown sports properties such as Pro Kabaddi League (PKL) and Indian Super League (ISL) as they attempt to engage consumers.

Indian Football Faces More Domestic Upheaval

June 28, 2016

The All India Football Federation (AIFF) is once again engulfed in more domestic upheaval.

Vice Network Eyes India As It Stamps Footprints Across The Globe

June 23, 2016

One of the most influential pop-culture media outlets in the world, Vice, is set to expand eastwards as it opens a new bureau and production hub in Mumbai.

Content Network, Vice, Eyes India As It Stamps Footprints Across The Globe

June 23, 2016

One of the most influential pop-culture media outlets in the world, Vice, is set to expand eastwards as it opens a new bureau and production hub in Mumbai.

Indian Property Developer Sticks By Sharapova Endorsement... But Does It Really Matter…?

June 16, 2016

Gurgaon-based real estate group Count Homestead India, which has named one of its upcoming developments 'Ballet by Sharapova', will stick by the Russian tennis star, despite her two-year…

LeEco Spices Up The Indian Smartphone Race With Bollywood Move

June 15, 2016

Chinese internet and technology conglomerate LeEco has signed up as the official sponsor of the 17th International Indian Film Academy (IIFA) awards which will be held in Madrid…

Indian Premier League Study Proves Smart Activation Planning Outsmarts Big Spend

June 9, 2016

Despite well-documented scandals in the IPL - and the suspension of some of its celebrated teams - the just-concluded 2016 edition has clearly maintained its huge brand appeal…

Indian Two-Wheeler Behemoth Roars Ahead With Prestigious Hockey Title Sponsorship

June 7, 2016

Indian two-wheeler maker Hero MotoCorp continues its quest as the biggest Asian player in hockey sponsorship, by securing title sponsorships with both the male and female editions of…