India

A-List Partners For India’s Nascent Rugby Scene

July 29, 2016

While cricket and to a lesser extent football has flourished in India, rugby has never been much of an attraction in the nation’s sporting scene, however things look…

Women’s Kabaddi Scores An Unexpected Hit Among Indian Audience

July 25, 2016

The first two matches of the Women's Kabaddi Challenge (WKC) held late last month had a viewership of 38 million - the highest ever viewership for sports involving…

Brand Dhoni Still Going Strong; Scores Endorsement With Aussie VC Firm

July 22, 2016

Indian cricket veteran Mahendra Singh Dhoni, who captains the national limited-overs teams, will become the global brand ambassador for Secured Venture Capital, an Australia-based VC firm led by…

Popular Punjabi Rappers Bring The Bling In India’s Branded Content Market

July 14, 2016

Popular Punjabi rappers have covered some ground to be courted by brands such as Yamaha, Hitachi, Vodafone and Coca-Cola, as they attempt to race into the consciousness of…

INSIGHT: Women’s Sports Sponsorship Is 1 Billion+ Dollars Behind Parity with Men's Sport In Asia

July 13, 2016

Despite the trailblazing achievements of Asian female athletes on the global stage in recent years, commercial investment in women’s sport remains alarmingly low in Asia, in comparison to…

New Indian Boxing Event Punches Above Weight On The Sponsorship Front

July 12, 2016

The WBO Asia Pacific Super Middleweight Championship featuring Indian boxer Vijender Singh’s debut pro fight in New Delhi this Saturday, is turning out to be a promising new…

India Is The Next Growth Frontier For Spain’s La Liga

July 5, 2016

The Spanish premier football platform, La Liga - which boasts the troika of FC Barcelona, Real Madrid and Atletico Madrid - has its eyes on India’s emerging football…

Indian Sporting Scene Boosted By Branded Partnerships

June 30, 2016

More brands in India are associating with homegrown sports properties such as Pro Kabaddi League (PKL) and Indian Super League (ISL) as they attempt to engage consumers.

Indian Football Faces More Domestic Upheaval

June 28, 2016

The All India Football Federation (AIFF) is once again engulfed in more domestic upheaval.

Vice Network Eyes India As It Stamps Footprints Across The Globe

June 23, 2016

One of the most influential pop-culture media outlets in the world, Vice, is set to expand eastwards as it opens a new bureau and production hub in Mumbai.