India

Zippo Lights Up In Bollywood

November 11, 2016

After Music Concerts in China, premium American lighter brand Zippo is using Bollywood as a key brand platform as it expands across India.

Kohli Continues His Impressive Endorsment Streak In 2016

November 9, 2016

Indian men’s ethnic wear label Manyavar continues its sports-themed partnerships by appointing cricket superstar Virat Kohli as its brand ambassador.

Local Steel Heavyweight Backs Rio Sensation PV Sindhu

October 10, 2016

The first Indian female to win a silver at the Olympics has scored a blue-chip sponsorship deal with state enterprise Vizag Steel.

New Live Fantasy Sport App Scores Manchester City Partnership In Asia

September 27, 2016

Singapore-based live fantasy sport app Ballr, which will launch in October, has secured a partnership coup with English Premier League leaders Manchester City.

Latest Kohli Endorsement Comes Across As Insincere

September 19, 2016

Indian cricket’s golden boy Virat Kohli has bagged yet another lucrative brand endorsement; but this one is going to be more of a challenge than previous partnerships.

AirAsia Finally Boards The K-Wave Flight

September 16, 2016

Following Air Asia’s high profile collaboration with South Indian superstar Rajnikanth for his recent blockbuster Kabali, the airline is finally ready to board the K-wave bandwagon.

Standard Chartered Leverages Liverpool Sponsorship With Virtual Reality

September 8, 2016

Global sports and entertainment marketing agency Octagon has pioneered a virtual reality (VR) activation for Standard Chartered Bank’s major sponsorship deal with Liverpool FC.

Indian Creative Agency Flexes Ambitions With Sports Feature Film Foray In Vietnam

September 7, 2016

Indian content agency Greymatter Entertainment has made its first foray into the film industry with a Vietnamese feature called "Sut" slated for theatrical release this November.

Windies Star Duo Bat For Fast Growing Indian Condom Brand

August 26, 2016

Fast-rising Skore Condoms, the third largest market player in India, has scored celebrity endorsement deals with popular Windies cricketers Dwayne Bravo and Chris Gayle.