India

Accor Hotels Splashes On Branded Content In Asia

January 31, 2017

Accor Hotels has secured a branded content partnership deal with broadcaster Fox Networks Group Asia.

Challenger Asian Audio Brand Scores Cricket Superstar

January 30, 2017

The youthful exuberance of Indian cricket captain Virat Kohli has bagged him yet another brand endorsement deal…this time with Hong Kong-based consumer electronics maker Zeeva.

MasterCard Making Noises to Push Back into India’s Sponsorship Market

January 27, 2017

Mastercard is planning to strengthen its sponsorship presence in India by getting involved in more local sporting events.

Indian eSports Scores A Fairy Godfather

January 19, 2017

The emerging Indian eSports scene is poised for a massive boost in 2017, thanks to backing from entrepreneur Ronnie Screwvala.

Forward Thinking Indian Corporations Hedge On Local MMA League

January 10, 2017

Super Fight League (SFL), India’s first Mixed Martial Arts league - created by British boxer Amir Khan and businessman Bill Dosanjh - is poised to pack a punch…

Indian Cricket Ushers 2017 With A Bombshell

January 6, 2017

Indian cricket ushered in 2017 with BCCI President Anurag Thakur and secretary Ajay Shirke ordered to step down by the nation’s Supreme Court.

Organic FMCG Brand Goes for Blue Collar Audiences In India’s Niche Sports

January 4, 2017

The Pro Wrestling League (PWL), has secured the fastest growing local FMCG - Patanjali Ayurved - as the title sponsor of the wrestling league for the next two…

IPL Style Yoga League On The Cards

December 6, 2016

Following the commercial success of annual T20 cricket tournament Indian Premier League (IPL), the likes of football, tennis, badminton and kabaddi have all been given a glitzy IPL…