India

Indian Cricket Ushers 2017 With A Bombshell

January 6, 2017

Indian cricket ushered in 2017 with BCCI President Anurag Thakur and secretary Ajay Shirke ordered to step down by the nation’s Supreme Court.

Organic FMCG Brand Goes for Blue Collar Audiences In India’s Niche Sports

January 4, 2017

The Pro Wrestling League (PWL), has secured the fastest growing local FMCG - Patanjali Ayurved - as the title sponsor of the wrestling league for the next two…

IPL Style Yoga League On The Cards

December 6, 2016

Following the commercial success of annual T20 cricket tournament Indian Premier League (IPL), the likes of football, tennis, badminton and kabaddi have all been given a glitzy IPL…

DBS Rides On Sachin Mania & YouTuber Jose Covaco In India

November 23, 2016

DBS Bank has gone on the charm offensive with its branded content offerings to promote Digibank in India.

Indian Boxing Lands A Financial Boost

November 18, 2016

The Indian Boxing Council (IBC) has agreed to a partnership with Sporty Solutionz, which aims to raise the sport's profile in the region.

Zippo Lights Up In Bollywood

November 11, 2016

After Music Concerts in China, premium American lighter brand Zippo is using Bollywood as a key brand platform as it expands across India.

Kohli Continues His Impressive Endorsment Streak In 2016

November 9, 2016

Indian men’s ethnic wear label Manyavar continues its sports-themed partnerships by appointing cricket superstar Virat Kohli as its brand ambassador.

Local Steel Heavyweight Backs Rio Sensation PV Sindhu

October 10, 2016

The first Indian female to win a silver at the Olympics has scored a blue-chip sponsorship deal with state enterprise Vizag Steel.

New Live Fantasy Sport App Scores Manchester City Partnership In Asia

September 27, 2016

Singapore-based live fantasy sport app Ballr, which will launch in October, has secured a partnership coup with English Premier League leaders Manchester City.

Latest Kohli Endorsement Comes Across As Insincere

September 19, 2016

Indian cricket’s golden boy Virat Kohli has bagged yet another lucrative brand endorsement; but this one is going to be more of a challenge than previous partnerships.