India

Team India Sponsorship Rights To Bring In US$80m Windfall

February 16, 2017

The Board of Control for Cricket In India (BCCI) is poised for a bumper windfall of at least US$80.3m as the coveted national team sponsorship rights are up…

Emerging Bank Bowls Ahead With India’s Blind Cricketers

February 6, 2017

IndusInd Bank has become the main backers of the Indian national team, which is defending its title, at the ongoing T20 World Cup for Blind.

VH1 Supersonic Grows Sponsorship Revenue By 200%

February 3, 2017

Viacom 18’s VH1 Supersonic, one of the hottest EDM festivals in India, has claimed to double its sponsorship value since its launch in 2013.

Accor Hotels Splashes On Branded Content In Asia

January 31, 2017

Accor Hotels has secured a branded content partnership deal with broadcaster Fox Networks Group Asia.

Challenger Asian Audio Brand Scores Cricket Superstar

January 30, 2017

The youthful exuberance of Indian cricket captain Virat Kohli has bagged him yet another brand endorsement deal…this time with Hong Kong-based consumer electronics maker Zeeva.

MasterCard Making Noises to Push Back into India’s Sponsorship Market

January 27, 2017

Mastercard is planning to strengthen its sponsorship presence in India by getting involved in more local sporting events.

Indian eSports Scores A Fairy Godfather

January 19, 2017

The emerging Indian eSports scene is poised for a massive boost in 2017, thanks to backing from entrepreneur Ronnie Screwvala.

Forward Thinking Indian Corporations Hedge On Local MMA League

January 10, 2017

Super Fight League (SFL), India’s first Mixed Martial Arts league - created by British boxer Amir Khan and businessman Bill Dosanjh - is poised to pack a punch…

Indian Cricket Ushers 2017 With A Bombshell

January 6, 2017

Indian cricket ushered in 2017 with BCCI President Anurag Thakur and secretary Ajay Shirke ordered to step down by the nation’s Supreme Court.

Organic FMCG Brand Goes for Blue Collar Audiences In India’s Niche Sports

January 4, 2017

The Pro Wrestling League (PWL), has secured the fastest growing local FMCG - Patanjali Ayurved - as the title sponsor of the wrestling league for the next two…