India

City Football Group Eyes Asian Expansion

March 28, 2017

City Football Group (CFG), the owners of EPL nouveau riche Manchester City FC, has eyes on adding Chinese and Indian football clubs into its stable.

Star India Ups The Ante In Kabaddi Investment

March 27, 2017

Not many would have expected Kabaddi to be a blockbuster in India’s sports industry but the Pro Kabaddi League (PKL) will see principal owner Star India doubling its…

Media Spending Fuels India’s Sport Sponsorship Market In 2016

March 20, 2017

Media spending was the biggest single driver of the Indian sports sponsorship market in 2016, increasing by almost 25% and accounting for over half of the total, new…

Britannia Develops Digital Sound Strategy For Indian Gen-Z Engagement

March 17, 2017

Leading Indian biscuits maker Britannia Good Day has partnered MECWavemaker, Gaana.com and Radio Mirchi, to create the nation’s first brand owned 24/7 campus digital radio station to woo…

Badminton Star PV Sindhu's Stock Rises In India’s Sponsorship Market

March 8, 2017

While male cricketers such as M.S. Dhoni and Virat Kohli have been dominating the Indian sponsorship market, however, shuttler PV Sindhu has been rewriting the script for the…

Oppo Splashes A Massive US$162m For Team India Sponsorship

March 7, 2017

Oppo Mobile is poised to replace broadcasting giants Star India as the official sponsor of the Indian cricket team from April, winning the five-year rights package for a…

Alibaba-owned UCWeb Banks On India’s Content Creators

February 21, 2017

Alibaba subsidiary UCWeb is poised to focus on tapping the potential of user-generated content (UGC) in India.

Team India Sponsorship Rights To Bring In US$80m Windfall

February 16, 2017

The Board of Control for Cricket In India (BCCI) is poised for a bumper windfall of at least US$80.3m as the coveted national team sponsorship rights are up…