India

Indian Start-Up Reality Show Gets eTailer Buy-in

April 19, 2017

Online automotive marketplace Droom has become the title sponsor of upcoming Indian start-up reality show MTV Dropout.

Motorola Bites Into India’s Massive Cricket Sponsorship Industry

April 14, 2017

American brand Motorola Mobility, which is owned by Beijing-based technology giant Lenovo, has followed the playbook of its Chinese counterparts in the Indian sponsorship industry with its big-money…

Amazon Strengthens Indian Content Roster

April 13, 2017

Amazon Prime is expanding its roster of Indian-centric content worldwide to give Netflix a run for its money in one of the world’s largest entertainment markets.

Will H&M Spend Big In India’s Sponsorship Market?

April 6, 2017

India is one of the hottest growth markets for Swedish fast fashion company Hennes & Mauritz (H&M), which plans to open stores in smaller towns nationwide.

Challenger Yoghurt Beverage Sways To Bollywood's Yummy Mummy

March 30, 2017

Yakult Danone India, a joint venture between Yakult Honsha and Groupe Danone, will bank on the popularity of Bollywood celebrity and former Big Brother UK contestant Shilpa Shetty,…

City Football Group Eyes Asian Expansion

March 28, 2017

City Football Group (CFG), the owners of EPL nouveau riche Manchester City FC, has eyes on adding Chinese and Indian football clubs into its stable.

Star India Ups The Ante In Kabaddi Investment

March 27, 2017

Not many would have expected Kabaddi to be a blockbuster in India’s sports industry but the Pro Kabaddi League (PKL) will see principal owner Star India doubling its…

Media Spending Fuels India’s Sport Sponsorship Market In 2016

March 20, 2017

Media spending was the biggest single driver of the Indian sports sponsorship market in 2016, increasing by almost 25% and accounting for over half of the total, new…

Britannia Develops Digital Sound Strategy For Indian Gen-Z Engagement

March 17, 2017

Leading Indian biscuits maker Britannia Good Day has partnered MECWavemaker, Gaana.com and Radio Mirchi, to create the nation’s first brand owned 24/7 campus digital radio station to woo…

Badminton Star PV Sindhu's Stock Rises In India’s Sponsorship Market

March 8, 2017

While male cricketers such as M.S. Dhoni and Virat Kohli have been dominating the Indian sponsorship market, however, shuttler PV Sindhu has been rewriting the script for the…