ICC Twenty20 World Cup

Royal Stag Solidifies Cricket Partnership With Recent Extension

June 14, 2024

Indian whisky brand Royal Stag has extended its partnership with the International Cricket Council (ICC) for another…

Emirates Expands Long-standing International Cricket Council (ICC) Partnership 

June 3, 2024

Emirates have expanded its partnership deal with the International Cricket Council (ICC).   The eight year extension  has…

Women’s Cricket Continues to Grow Globally With Strong Audiences

June 26, 2020

This year’s Women’s T20 World Cup in Australia has garnered a global unique audience of 89…

Powerade Engages Indian Cricket Fans With Women’s T20 World Cup Activation

February 22, 2020

Coca-Cola’s energy drink brand Powerade has unveiled a digital campaign for the ICC 2020 Women’s T20…

Swiss Watch Brands Battle in India For Supremacy

May 2, 2016

Reigning Indian Premier League (IPL) champions Mumbai Indians' skipper, Rohit Sharma has followed the footsteps of his teammate Harbhajan Singh as brand ambassador for Swiss luxury watch brand…

Brands Spend Big As T20 Cricket Mania Hits India This Quarter

February 4, 2016

Despite the deluge of new sporting leagues in India and high-profile scandals, Cricket - particularly the telegenic shortened variant of the game, Twenty20 - continues to dominate the…

IPL Season 7 Confusion Affecting Sponsorship Revenues

April 2, 2014

The incomplete schedule of matches and venues for the second leg, the leadership change at the Board of Control for Cricket in India (BCCI) and the betting and…