ICC Cricket World Cup

Rahul Dravid Secures Top Spot In Celebrity Endorsement List In ICC CWC' 2023: TAM

December 13, 2023

According to the latest TAM Sports report, Indian Men’s National Team coach Rahul Dravid, leads both…

Study: ICC ODI World Cup 2023 Witnesses 28% Rise In Ad Volumes

November 9, 2023

The ICC ODI World Cup 2023 registered an indexed growth of 28% from the first 15…

Interior Design Unicorn Livspace Capitalises On Indian Celebrity Power Couple Endorsement

October 25, 2023

Singapore headquartered interior design startup Livspace is milking its A-lister celebrity endorsements with cricket star Virat…

ICC Cricket World Cup Scores On The Streaming Sponsorship Front

October 11, 2023

With the ICC Men’s Cricket World Cup 2023 fever gripping the globe— particularly subcontinent audiences— as…

Coca-Cola Gears Up For ICC ODI World Cup 2023 In India

August 8, 2023

Coca-Cola has partnered with the International Cricket Council (ICC) for the upcoming ICC ODI Men’s Cricket World…

ICC World Cup Spawns Musical Ambush in India. And Virat Kohli dons a Puma sock puppet... Wait, what?

June 7, 2019

Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…

Kent RO Continues Investing In Cricket Across South Asia

May 5, 2019

In a move to cater to international markets, Indian water purifier company Kent RO Systems Limited has announced its Principal Sponsorship deal for the Sri Lanka Cricket Team…

Coca-Cola Makes Statement With Major Cricket Deal; Crushes Pepsi’s Dominance

February 3, 2019

The International Cricket Council (ICC) has announced a major five-year deal with Coca-Cola and in doing so, the beverage has traded places with its main rival, dramatically.

South Asian Whisky Brand Increases Spend 3x With Cricket & Music

December 14, 2018

The whisky brand Royal Stag is a household name in India, and a dominant brand in its category. And despite a steady sponsorship investment pattern in the past…

Black Knight Backs Sri Lanka Cricket

February 24, 2015

Sri Lanka Cricket has secured a sponsorship deal with local FMCG player, Black Knight. While no financial terms were disclosed, the agreement will see the men's skincare and…