Hyundai

Nissan Hedges On Cricket Sponsorship As It Courts India

October 14, 2015

Japanese car manufacturer Nissan Motor Co has sealed an eight-year sponsorship deal with the International Cricket Council (ICC), part of its strategic play to increase its small market…

Hyundai Motor Group Heeds Patriotic Call To Sponsor PyeongChang Winter Games

July 27, 2015

Hyundai Motor Group, which runs Korea’s two largest car brands Hyundai and Kia, has signed up to sponsor the 2018 Olympic and Paralympic Winter Games in PyeongChang, heeding…

Will FIFA's Remaining Asian Sponsor Give Sepp the Red Card?

May 29, 2015

Joseph S. Blatter's recent re-election as the President of FIFA - and the results to come from the US Justice Department investigation into a cartel of (allegedly) corrupt FIFA…

Hyundai Gets Arty With Bloomberg

April 21, 2015

Global business news giant Bloomberg has sealed a three-year partnership with Korea’s Hyundai Motor Company to produce Brilliant Ideas, a new global television series on the world’s most…

Kim Soo Hyun Continues Rising In The Endorsement Race

March 9, 2015

The 27-year-old Hallyu star, who had a string of television drama hits in Moon Embracing The Sun and My Love From The Star, has become the global ambassador…

Asia & Middle East Fuel Global Sports Growth

January 12, 2015

A recent report by respected sports marketing research agency Repucom has focused on the growing influence of Asian and Middle Eastern investment in elite sports around the globe.

Hyundai Renews Olympique Lyonnais Sponsorship

September 15, 2014

Korean car manufacturer Hyundai has renewed its shirt sponsorship deal with French Ligue 1 team Olympique Lyonnais for the next two years.

ASN Verdict: Hyundai FIFAWC 2014 Activation "needed more originality"

July 14, 2014

Well it's all over. The FIFA World Cup 2014 has run its course and this week ASN looks back at all the sponsor activation from around the world.…

Nissan Drives Into UEFA Champions League Partnership

April 9, 2014

Japanese car manufacturer Nissan (7201.T) has sealed a four-year global partnership as the official car brand of the UEFA Champions League, including rights to the UEFA Super Cup,…

INTERVIEW: CHINESE BRANDS HAVE TO BE SAVVIER IN BRANDED CONTENT CREATION

March 24, 2014

ASN talks to Leo Liang, Director of Business Development at China’s web streaming giant, Youku Tudou, on how the pioneering platform has taken to Branded Content in China…