Hyundai

South Korean Conglomerates Latch Onto Films To Raise Brand Awareness

November 8, 2024

In recent years, there has been a burgeoning trend of major South Korean companies latching onto…

Hyundai’s Genesis Backs Tiger Woods And Rory McIlroy’s TGL

July 2, 2024

Genesis, the luxury brand of South Korean car maker, Hyundai, has become the founding partner of…

India’s Female Athletes Score Major Sponsorship Inroads

February 24, 2023

It has been an eventful month for Indian female athletes culminating in a slew of sponsorship…

How Brands Are Banking On K-Pop Partnerships

August 16, 2020

The global popularity of K-Pop has obviously made it attractive for major Korean brands to piggyback…

Hyundai Bolsters European Club Football Sponsorship Deals

July 27, 2018

South Korean automobile giant Hyundai Motor has yet again moved into the European club football sponsorship game, sealing a brace of deals earlier this week.

Report: Hookit’s World Cup 2018 Social Media Performance

July 18, 2018

With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…

Hyundai Builds Brand Equity With Chelsea: Reinforcing Resurgent Asian Portfolio

May 16, 2018

Chelsea FC's commercial coffers are brimming after its latest sleeve sponsorship deal with South Korean auto giant, Hyundai. The deal represents an interesting signal to ASN's analysts and…

Hyundai Shows (VERY) Dark Side At Winter Olympics Activation

February 12, 2018

While most automobile brands lack punch for their global sporting event activations, Hyundai has rewritten the script for 2018 PyeongChang.

Hyundai Crisis in China Extends to Sponsorship Commitments

September 5, 2017

Hyundai Motor Company is in a mess in China. A rift within its joint venture, unpaid bills leading to a disrupted supply chain, a sales crash... all of…

Asia's Euro 2016 Partners Get B- For Activation Efforts (in Asia)

June 10, 2016

Euro 2016 is poised to consolidate its position as the world’s third most watched TV sporting event with a record-breaking viewership, especially in Asia, as China, Indonesia and…