Hunan TV

Sponsorship Investment Slows in Asian Formats Despite Ongoing Popularity

November 3, 2017

Gameshows and singing competitions rule TV formats in Asia, taking up almost 50% of the total of 285 format titles broadcast in the first half of 2017 on…

Chinese Cosmetic Brand Commits US$232 MILLION Into Reality Show

September 21, 2017

Chinese organic cosmetics brand Hanhoo has invested an eye-watering RMB1.5 BILLION (US$223.2m) into a title sponsorship deal with provincial satellite broadcaster, Hunan TV.