Hummel

Hummel Inches Back Into Asia’s Football Sponsorship Scene

July 2, 2021

Danish sports apparel brand Hummel has scored a landmark deal with Indian Super League (ISL) franchise…

Report: Hookit’s World Cup 2018 Social Media Performance

July 18, 2018

With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…

Hummel Renews AFF Partnership

March 10, 2015

Danish sportswear brand Hummel has renewed its sponsorship and supply deal with the Afghanistan Football Federation (AFF) for a further four years.