Huawei

Report: Measure Branded Content on Emotions, not just CTRs

February 24, 2017

Brands should pay greater attention to the emotional response created by their content marketing campaigns, according to a recent study by BBC’s StoryWorks.

Huawei Gets Busy For 2018 PyeongChang Winter Olympics

February 14, 2017

With less than a year left for the PyeongChang Winter Olympics, Chinese telco giant Huawei has started work on the fixed-line network infrastructure.

Rakuten Signs FC Barcelona Sponsorship To Correct Business Reverses In Europe

November 15, 2016

One of Europe's most coveted football shirt sponsorship deals turned into a dramatic turf war in the last quarter, with e-commerce rivals Alibaba, Amazon and Rakuten all fighting…

Chinese Smartphone Maker Vivo Continues Blockbuster Sports Investment

July 4, 2016

Big spending Chinese smartphone maker Vivo has made another significant investment in the Asian sponsorship landscape, by securing an exclusive deal with NBA China.

Bangladesh Cricket Star Bats For Huawei In Home Market

April 8, 2016

Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…

Saina Nehwal Nets A Huawei Endorsement, Just Like Leo Messi

March 31, 2016

Huawei’s Honor series is banking on Indian badminton star Saina Nehwal’s popularity as it plans to increase its market share in the nation’s booming mobile market.

Asian Mobile Giants Tussle For Messi

March 16, 2016

FC Barcelona’s Argentine superstar Lionel Messi has reportedly been offered between USD5.55m to USD6.66m per year to make the move from South Korea’s Samsung to China’s Huawei as…

Huawei Ramps Up Branded Content Play With CNN International

February 3, 2016

Chinese ICT giant Huawei has cemented its commercial partnership with CNN International launching a three-month, integrated campaign spanning program sponsorship, on-air weekly segments and vignettes, spot advertising, banner…

Category Leader Oppo Mobile Copycats Vivo with Cricket Partnership

December 11, 2015

The International Cricket Council (ICC) has secured a deal with Chinese consumer electronics giant Oppo as a global partner in the mobile handset category from 2016 to 2020.

Huawei Throws Sport Sponsorship Playbook in the Bin in Asia; Opts for Non-sport instead

November 27, 2015

Chinese telco giant Huawei is making an obvious change in its Asian Sponsorship investment strategy, telegraphed by a fresh transmedia entertainment deal in Malaysia.