Huawei

French Footballer Breaks Huawei Deal Due To Human Rights Abuse

December 11, 2020

French football striker Antoine Griezmann has severed his commercial ties with Huawei, citing the reports that…

Anti-China Sponsor Sentiment Spreads To Australia: Huawei Forced to End Longest Partnership

September 3, 2020

Chinese telco Huawei announced earlier this week that it is ending its oldest major sporting sponsorship deal.…

Chinese Tech Giant Lenovo Becomes Inter Milan’s Global Technology Partner

July 5, 2019

Serie A football club Inter Milan have secured a sponsorship agreement with Lenovo as their global technology partner.

Huawei Has Extra Busy Week With AFF Suzuki Cup Deal

November 9, 2018

The 12th edition of the biennial AFF Suzuki Cup has secured its first Chinese backer in Huawei subsidiary Honor.

Huawei / Honor Go Big Into Pop Culture

November 6, 2018

Smartphone brand Huawei announced its backing of an art exhibition in Hong Kong in the same week that its title sponsorship of SPop Sing! - the singing variety…

Asia’s Next Top Model's Record Audience Boosts Sponsors

September 5, 2018

In recent years, reality TV series Asia’s Next Top Model (AsNTM) has been a magnet for lifestyle brand collaborations and season 6 continues being so.

Niche or desperate...? Huawei's Sponsorship Strategy in South Asia

June 22, 2017

Leading Chinese handset maker Huawei has secured a deal with Sri Lanka Cricket (SLC) in a deal which looks like it's settling for 3rd prize in the South…

Motorola Bites Into India’s Massive Cricket Sponsorship Industry

April 14, 2017

American brand Motorola Mobility, which is owned by Beijing-based technology giant Lenovo, has followed the playbook of its Chinese counterparts in the Indian sponsorship industry with its big-money…

Hisense Yuans On With FIFA

April 10, 2017

After breaking ground as the first global partner from China for the 2016 European Championships in France, consumer electronics brand Hisense has deepened its involvement with the beautiful…

Is Asian Games 2018 Jakarta Out Of Luck With Tapped-Out Asia?

March 31, 2017

Ahead of the 18th Asian Games in Jakarta next year, ASN forecasts that the Indonesian government will find it tough to find significant sponsorship deals to fund the…