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HSBC
HSBC Secures HK’s Kai Tak Sports Park Partnership
February 3, 2025
The Hong Kong and Shanghai Banking Corporation (HSBC) has sealed a deal to become the exclusive…
HSBC Extends Long-Term Partnership With DP World Tour
October 29, 2024
HSBC has renewed its title sponsorship of the DP World Tour leg in Abu Dhabi. Under…
HSBC Enters Metaverse
May 2, 2022
HSBC is set to leverage on a landmark deal with The Sandbox metaverse platform so that…
Golf Still Pivotal To HSBC’s Asian Sponsorship Portfolio
January 8, 2021
HSBC will continue to back a trio of long-term title sponsorship deals in the Asian golf…
HSBC Signals Strategy Shift As It Partners With BWF
January 10, 2018
In a major sponsorship coup for badminton, its global authority - the Badminton World Federation (BWF) - has secured a wide-ranging four-year partnership with HSBC marking a distinctive…
Interview: Tiger Beer Makes Surprise Return to Sports Sponsorship
April 5, 2017
Asia Pacific Breweries (APB) flagship brand Tiger Beer has made a surprise move back into sports sponsorship via a deal with Rugby Singapore for the IRB HSBC Singapore…
Report: Measure Branded Content on Emotions, not just CTRs
February 24, 2017
Brands should pay greater attention to the emotional response created by their content marketing campaigns, according to a recent study by BBC’s StoryWorks.
HSBC Sponsors Global Youth Grassroots Rugby Programme
February 21, 2014
HSBC has partnered Serevi Rugby, a Seattle-based organisation founded by Waisale Serevi, a former Fijian sevens superstar, to launch the youth HSBC Rugby Festivals Programme.
HSBC comments on Asia's two golf tours situation
February 27, 2013
Major golf sponsor HSBC has commented on the conflict between rival Asian golf tours the Asian Tour and OneAsia saying that the major sponsor of golf in the…
HSBC renews Championship golf sponsorship
November 5, 2012
Despite last week's disappointment at the 'no show' of two top golfers, HSBC has renewed its sponsorship of the HSBC Championship golf tournament for three years.
