HSBC

HSBC Backs LIV Golf In Latest Global Partnership

July 14, 2025

Global financial and banking giant HSBC has secured a sponsorship deal with LIV Golf. Under the…

HSBC Partners Argentine Football Association (AFA) In Singapore and India

March 27, 2025

Banking behemoth HSBC has struck an official partnership deal with the Argentine Football Association (AFA) in both…

HSBC Secures HK’s Kai Tak Sports Park Partnership

February 3, 2025

The Hong Kong and Shanghai Banking Corporation (HSBC) has sealed a deal to become the exclusive…

HSBC Extends Long-Term Partnership With DP World Tour

October 29, 2024

HSBC has renewed its title sponsorship of the DP World Tour leg in Abu Dhabi. Under…

HSBC Enters Metaverse

May 2, 2022

HSBC is set to leverage on a landmark deal with The Sandbox metaverse platform so that…

Golf Still Pivotal To HSBC’s Asian Sponsorship Portfolio

January 8, 2021

HSBC will continue to back a trio of long-term title sponsorship deals in the Asian golf…

HSBC Signals Strategy Shift As It Partners With BWF

January 10, 2018

In a major sponsorship coup for badminton, its global authority - the Badminton World Federation (BWF) - has secured a wide-ranging four-year partnership with HSBC marking a distinctive…

Interview: Tiger Beer Makes Surprise Return to Sports Sponsorship

April 5, 2017

Asia Pacific Breweries (APB) flagship brand Tiger Beer has made a surprise move back into sports sponsorship via a deal with Rugby Singapore for the IRB HSBC Singapore…

Report: Measure Branded Content on Emotions, not just CTRs

February 24, 2017

Brands should pay greater attention to the emotional response created by their content marketing campaigns, according to a recent study by BBC’s StoryWorks.

HSBC Sponsors Global Youth Grassroots Rugby Programme

February 21, 2014

HSBC has partnered Serevi Rugby, a Seattle-based organisation founded by Waisale Serevi, a former Fijian sevens superstar, to launch the youth HSBC Rugby Festivals Programme.