PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.
Looking beyond heady endorsement deals, Indian cricket captain Virat Kohli is set to launch a new athletic leisure brand with Puma this November, according to a top company…
Fair And Handsome, a leading brand of Kolkata-based FMCG giant Emami, has secured a deal to become lead sponsor for FC Pune City in its sophomore ISL season.
With Chinese companies actively securing lucrative sponsorship deals in the La Liga over the past two years, it came as little surprise when one of China’s leading smartphone…
Bollywood icon Hrthik Roshan has collaborated with Myntra.com, an Indian online shopping portal, to exclusively manufacture, launch and retail his clothing brand HRX.
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