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NBA Expects Nine-Figure Revenue Loss Due To Fallout In China

February 20, 2020

National Basketball Association (NBA) commissioner Adam Silver says the league expects to lose “hundreds of millions…

NBA Faces Backlash From Chinese Sponsors

October 14, 2019

All Chinese sponsors have suspended their partnership with the National Basketball Association (NBA) as the fallout from Houston Rockets' GM Daryl Morey’s infamous tweet continues.

Chinese Challenger Brand Scisky Rejuvenates With CBA Deal

November 2, 2018

Chinese paint brand, Scisky, is poised to back the Chinese Basketball Association (CBA) League for the next two seasons as it tries to challenge Nippon Paint for mindshare…

Chinese Blockchain Player AntPool Scores Historic NBA Deal

September 29, 2018

Chinese bitcoin mining company AntPool has created history by becoming the first Asian Blockchain brand to sponsor an international sports team.

Rockets Continue Being Top Drawer For Chinese Brands

February 7, 2017

Chinese home decor company Scisky has secured a five-year sponsorship deal with NBA's Houston Rockets, as it eyes North America for its global expansion.

Jeremy Lin Nets New Adidas Deal

January 8, 2014

NBA star Jeremy Lin, one of the most followed and marketable athletes in Asia, has sealed an endorsement deal with Adidas, following the expiration of his Nike contract.