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Hotel: Travel/Pureplay Online
Tennis Premier League (TPL) Is A Hit With Sponsors
December 4, 2024
India’s biggest professional tennis competition, Tennis Premier League (TPL), has secured multiple partnerships for its sixth…
EaseMyTrip Partners World Championship of Legends (WCL)
May 13, 2024
Indian online travel platform EaseMyTrip have secured a partnership deal with the World Championship of Legends…
Former CSK Captain MS Dhoni Continues Endorsement Spree
April 16, 2024
MS Dhoni, the former Chennai Super Kings (CSK) team captain, has been on a personal endorsement…
Travel Sponsorship Spend Goes Off A Cliff: New Strategies Needed For Post-COVID Recovery
June 6, 2020
The travel industry has hammered by the COVID-19 pandemic, but there are signs - in Asia-Pacific…
Travel StartUp Emerges In Asia With BWF Deal
March 4, 2020
Map-based, travel startup Stay22 has agreed a deal to become the official travel solutions sponsor for…
Feature: Airbnb Breaks New Ground As Official Sponsor of the Olympic Games
December 3, 2019
Airbnb has broken new ground in the Sponsorship marketplace by becoming an official sponsor of the…
Indian Budget Hotel Rolls Out Comedy Campaign
August 18, 2018
One of India’s fastest-growing budget hotel brands, Treebo, has taken the branded comedy content route to heighten awareness among its target audience.
The Detachment of E-Commerce Will Erode Consumer Brand Love. Clear Rationale for More Sponsorship
April 7, 2018
The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…
Ctrip Makes A Bold Statement With Basketball Deal
February 7, 2018
The CBA League continues being a commercial magnet in China’s sports sponsorship industry, scoring its first online travel partnership deal with Ctrip.
Airbnb Strikes 2018 PyeongChang Winter Olympics Deal…But Where Are The Bookings?
November 24, 2017
In a first for the crowd accommodation platform, Airbnb has moved into sports marketing in Asia as the official accommodation partner of next year’s Winter Olympic Games in…
