Hotel: Travel

Marriott Bonvoy Backs Rolex Shanghai Masters

August 15, 2024

Marriott Bonvoy, the travel rewards programme of Marriott International, has struck a three-year deal with the…

ONE Esports Secures A Trio Of Sponsorship Deals

November 11, 2021

ONE Esports has secured a raft of sponsorship deals with blue-chip brands; insurance firm FWD, leading…

Travel Sponsorship Spend Goes Off A Cliff: New Strategies Needed For Post-COVID Recovery

June 6, 2020

The travel industry has hammered by the COVID-19 pandemic, but there are signs - in Asia-Pacific…

Marriott Reprises Humorous HK Sevens Campaign; Overall Portfolio Grows

April 5, 2019

With Hong Kong Rugby Sevens fever gripping the Chinese territory, creative agency Ogilvy has created another quirky new campaign for sponsor Marriott International.

Royal Caribbean Embarks On Branded Content Play

March 26, 2019

Cruise company Royal Caribbean International has launched ‘The Weekend Swap’, its latest marketing campaign in Singapore by collaborating with a local record label.

What is it With The Hotel Category & The Premier League? Now Marriott + Man U

February 21, 2019

Arguably the EPL's biggest brand, Manchester United, have announced a global marketing partnership with hotel chain Marriott International.

Accor Hotels Swings Into CNN Great Big Story Deal, Bolstering 3x Its Average Spends In Q418

December 6, 2018

Accor Hotels and CNN’s Great Big Story have launched a video series exploring architecture, art, traditions and music part across three Asian cities.

The Detachment of E-Commerce Will Erode Consumer Brand Love. Clear Rationale for More Sponsorship

April 7, 2018

The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…

Accor Hotels Splashes On Branded Content In Asia

January 31, 2017

Accor Hotels has secured a branded content partnership deal with broadcaster Fox Networks Group Asia.

Leading Korean Conglomerate Likely To Scale Back Spend As New Drama Unfolds in North Asia

August 24, 2016

Korean conglomerate Lotte Group has found itself neck-deep in the controversial THAAD missile crisis between South Korea and China, a catch-22 which will certainly have an impact on…