Register
to get articles and more to your inbox
News & insights
Archive
Directory
Honor of Kings
Popular Tencent Game Snags Branded Content Partnership With Peking University
February 19, 2021
In education obsessed China, consumer brands—namely blue-chip ones—are beginning to collaborate on content deals with tertiary…
Gillette Back (Hairless?) Chinese eSports Stars To Reframe Market Shrinkage
May 11, 2019
The world's leading razor brand, Gillette, has launched a marketing campaign with a basket of five Chinese eSports professionals... but do any of them really shave?!
