Hong Kong

HK Officials: Financial Crisis Won't Affect East Asian Games

January 21, 2009

Officials in Hong Kong have declared that this year's East Asian Games will go ahead unaffected by the global economic downturn. Tsang Tak-sing, Hong Kong's Secretary for Home…

Cathay Pacific to Sponsor Hong Kong CNY Parade

January 15, 2009

Cathay Pacific Airways has become the top sponsor of Hong Kongâ€™s Lunar New Year Night Parade, an event expected to draw 100 thousand spectators.

Hong Kong Open: UBS Uses Venue Alliance to Promote Title Sponsorship

November 6, 2008

UBS is using Fluid Group's Venue Alliance marketing program to promote its title sponsorship of the upcoming Hong Kong Open golf tournament.

China Construction Bank Brings "Are You Smarter than a Fifth Grader" to Asia

October 10, 2008

China Construction Bank has signed as the sponsor of a new quiz show, to be aired on TVB. The quiz will pit adults against children in a format…

Cathay Pacific Official Airline of the Hong Kong Cricket Sixes

September 24, 2008

Cathay Pacific Airways this week signed an agreement to become the official airline of the Hong Kong Cricket Sixes. The tournament is set to take place on 8-9…

ANZ to sponsor HK Bledisloe Cup

June 4, 2008

The Australian and New Zealand Banking Group (ANZ) has announced that it will become the naming rights sponsor of the first Bledisloe Cup match to be played in…

JB GROUP BACK HONG KONG WOMEN'S TENNIS

December 5, 2007

Diversified Indian company, JB Group, has finalised a sponsorship deal with The Hong Kong Tennis Patron's Association and will be the naming rights sponsor of the JB Group…

SPORT AND ART FUNDING FOR HONG KONG

December 4, 2006

Hong Kong will receive a $40 million injection into its Arts & Sport Development Fund and another $70 million in recurrent spending to support elite athletes, according to…