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Hong Kong
ASN INTERVIEW: Steve Dainton of the ITTF
May 14, 2012
ASN caught up with Steve Dainton, Marketing Director of the International Table Tennis Federation (ITTF) based in Singapore, to talk about his perspectives on table tennis, sports and…
HSBC becomes principal sponsor of Hong Kong Rugby
August 25, 2011
HSBC has become the major sponsor of the Hong Kong Rugby Football Union and will back its men’s and women’s national teams. HSBC will receive branding on the…
Cathay Pacific and HSBC to co-sponsor HK Sevens
May 18, 2011
Cathay Pacific and HSBC will be the new co-title sponsors of the Honk Kong Sevens rugby tournament. The deal runs from 2012 to 2015. Both companies have been…
Samsung Connects Hong Kong to Guangzhou Games
April 20, 2010
Samsung Electronics has teamed up with Hong Kong’s MTR Corporation to launch a dedicated rail service between Hong Kong and Guangzhou for this year’s Asian Games.
Johnson & Johnson Sponsor Seoul vs Hong Kong Rugby
August 27, 2009
Johnson & Johnson is the sponsor of a face-off between Hong Kong and South Korean rugby teams this weekend in Seoul.
HK$100 Million Fund Established to Attract Major Events
March 27, 2009
The Government of Hong Kong SAR has announced it intends to spend HK$100 million on attracting large-scale events to the city.
HK Officials: Financial Crisis Won't Affect East Asian Games
January 21, 2009
Officials in Hong Kong have declared that this year's East Asian Games will go ahead unaffected by the global economic downturn. Tsang Tak-sing, Hong Kong's Secretary for Home…
Cathay Pacific to Sponsor Hong Kong CNY Parade
January 15, 2009
Cathay Pacific Airways has become the top sponsor of Hong Kong’s Lunar New Year Night Parade, an event expected to draw 100 thousand spectators.
Hong Kong Open: UBS Uses Venue Alliance to Promote Title Sponsorship
November 6, 2008
UBS is using Fluid Group's Venue Alliance marketing program to promote its title sponsorship of the upcoming Hong Kong Open golf tournament.
China Construction Bank Brings "Are You Smarter than a Fifth Grader" to Asia
October 10, 2008
China Construction Bank has signed as the sponsor of a new quiz show, to be aired on TVB. The quiz will pit adults against children in a format…
