Hong Kong

CASE STUDY: The AIA Great European Carnival - A calculated risk

June 25, 2015

A partnership between AIA – the Asian insurance leader – and The Great European Carnival in Hong Kong earlier this year had as many twists and turns as…

ASN INTERVIEW: Spotify Asia's MD is looking Beyond the Banner

April 2, 2015

One of the biggest media trends in the past few years has been the rise of music streaming services such as Spotify, Pandora, Rdio, Deezer, Google Play Music...…

Asians still prefer Western Pop over Local

January 8, 2015

Australian-based music streaming platform Guvera, which is currently available in 20 nations, has released a behavioural study on users from Singapore, Indonesia, Malaysia, the Philippines and Hong Kong.

Hosa Partners Major Fina Event

December 16, 2014

Chinese sports brand Hosa has secured a three-year deal to title sponsor Fina’s 10km Marathon Swimming World Cup. The deal encompasses the 2015, 2016 and 2017 editions of…

Societe Generale Partners SCC International Rugby 7s

October 31, 2014

European financial services giant Societe Generale has secured a two- year deal to become the title sponsor for the Singapore Cricket Club (SCC) International Rugby 7s.

Asia Travel Corporation Partners Aston Villa

October 23, 2014

EPL team Aston Villa has sealed a deal with Hong Kong-based Asia Travel Corporation as the club’s Official Far East Online Travel Partner.

Kim Soo-hyun & Tang Wei Endorse Nature Bounty

October 6, 2014

American natural supplement maker, Nature Bounty, has pulled in two of Asia’s biggest young actors to raise its brand awareness in Hong Kong’s competitive natural supplement market.

Jackie Chan Takes Over Son’s Endorsement Duties

September 25, 2014

International action superstar Jackie Chan, 60, has taken over his son’s endorsement duties, following the latter’s recent arrest for possessing marijuana.