Hong Kong

Report: Measure Branded Content on Emotions, not just CTRs

February 24, 2017

Brands should pay greater attention to the emotional response created by their content marketing campaigns, according to a recent study by BBC’s StoryWorks.

Accor Hotels Splashes On Branded Content In Asia

January 31, 2017

Accor Hotels has secured a branded content partnership deal with broadcaster Fox Networks Group Asia.

Hong Kong’s Sponsorship Market Set For Austerity in 2017

October 20, 2016

Hong Kong’s Sponsorship market is bracing itself for an austere 2017, and beyond, as the government plans to shelve its Mega Events Fund (MEF) in March next year.

Standard Chartered Leverages Liverpool Sponsorship With Virtual Reality

September 8, 2016

Global sports and entertainment marketing agency Octagon has pioneered a virtual reality (VR) activation for Standard Chartered Bank’s major sponsorship deal with Liverpool FC.

REPORT: Asian Football Fans Wave A Red Card At Fast Food And Beer Sponsors

May 18, 2016

Football fans in Asia perceive fast food and alcohol brands as a blemish for the beautiful game, even though these companies spend millions to back the sport through sponsorship…

Runway Fever For Guvera In Southeast Asia

April 18, 2016

Music streaming platform Guvera has struck its first content partnership with the fourth season of reality TV show Asia’s Next Top Model (AsNTM).

Hong Kong Ad Spend Slows in line With Sponsorship Market

January 28, 2016

Annual growth in the Hong Kong ad industry trickled to 3% in 2015 while Sponsorship & Branded Content also slowed to its worst year since 2010.

Has SK-II Struck Gold In The Branded Content Game With Beauty Bound Asia?

November 23, 2015

With APAC’s cosmetics market anticipated to reach USD126.8b by 2020, brands in the category have been courting consumers through various channels, more so in non-traditional spaces as celebrity…

Spotify Set To Battle Apple Music In Asia

October 20, 2015

Spotify is ramping up its efforts to battle Apple Music in Asia, with key appointments in Japan and Indonesia, signalling that it is preparing to launch in two…

How does The Peter Lim - Ronaldo Image Rights Deal Impact Asia?

June 30, 2015

Real Madrid’s Portuguese superstar Cristiano Ronaldo has sold his image rights to the Singaporean mogul Peter Lim, the owner of La Liga rival Valencia and many other sports…