Hong Kong

AIA Adds Aaron Kwok to Beckham in Endorsement Team

November 30, 2018

AIA Hong Kong has launched a new campaign with Hong Kong megastar Aaron Kwok, for AIA Vitality, including a series of branded content videos and Facebook live broadcast…

Huawei / Honor Go Big Into Pop Culture

November 6, 2018

Smartphone brand Huawei announced its backing of an art exhibition in Hong Kong in the same week that its title sponsorship of SPop Sing! - the singing variety…

Knorr Experiments With In-Video Ad Insertion in HK Drama

September 21, 2018

Unilever is embedding Knorr ads into programming on TVB's myTV Super service, in a landmark initiative led by PHD Hong Kong which uses Mirriad's dynamic insertion technology.

Chang Continues Investing In Asia’s Fledgling Hip Hop Scene

August 7, 2018

Chang Beer and its creative agency Iris Singapore continue flagging up the Asian hip hop scene as the brand’s Urban Pulse platform makes a pitstop in Hong Kong.

Challenger HK Telco Shows Its Colours With Programmatic Content Stunt

June 8, 2018

Hong Kong’s third largest telco SmarTone has launched an innovative out-of-home campaign that gives clues to its core brand DNA.

HKTB Wades Into Branded Content Collab To Woo Southeast Asian Visitors

June 7, 2018

Just stick to a winning formula seems to be the mantra behind Hong Kong Tourism Board (HKTB)'s latest dive into the branded content scene as it woos Southeast…

Hong Kong Sponsorship Market Desperate For Media Spend Rub-Off After Mega Events Fund Fallout

March 6, 2018

Recent reports suggest that more advertising budgets are being pushed into the Hong Kong marketplace, which could be a lifeline for a Sponsorship marketplace which has been reeling…

Lupe Fiasco Mashes Music & Martial Arts Content in HK Startup

October 18, 2017

Grammy Award-winning rapper Lupe Fiasco is going into the original content business in Hong Kong and the first cab off the rank is an 'interesting' genre mash-up!

Iconoclastic New Asian Telco Eyes Expansion: Prefers Tactical KOL-led Sponsorship

October 18, 2017

Singapore-based telco disruptor Circles.Life has been making a lot of waves in its ambitious efforts to corner 3 to 5% of the nation’s data-hungry consumers. And now it…