Hong Kong Tourist Board

HKTB Wades Into Branded Content Collab To Woo Southeast Asian Visitors

June 7, 2018

Just stick to a winning formula seems to be the mantra behind Hong Kong Tourism Board (HKTB)'s latest dive into the branded content scene as it woos Southeast…

India's Leading Deodorant Brand Bets On Romance Author Collab

December 12, 2017

India’s leading deodorant brand ITC Engage has partnered with popular romance author Durjoy Dutta on a branded content campaign aptly called ‘Pocketful O’ Stories’.

Challenger Tourist Board Breaks The Mould With Branded Content Push in 2016

August 29, 2016

Asian pay TV operator Celestial Tiger Entertainment is diversifying into the original content business with the reality series, The Ultimate BROcation, and has found funding from a fast-rising spender…

HK$100 Million Fund Established to Attract Major Events

March 27, 2009

The Government of Hong Kong SAR has announced it intends to spend HK$100 million on attracting large-scale events to the city.

SPORT AND ART FUNDING FOR HONG KONG

December 4, 2006

Hong Kong will receive a $40 million injection into its Arts & Sport Development Fund and another $70 million in recurrent spending to support elite athletes, according to…