Hong Kong

HK Insurer CTF LIFE Backs Youth Fencing Programme In Kai Tak Sports Park

May 9, 2025

Hong Kong insurance company CTF Life, a subsidiary of Chinese conglomerate Chow Tai Fook Enterprises, has…

HSBC Secures HK’s Kai Tak Sports Park Partnership 

February 3, 2025

The Hong Kong and Shanghai Banking Corporation (HSBC) has sealed a deal to become the exclusive…

Crypto Platform CoinW Scores Regional La Liga Deal  

January 27, 2025

Abu Dhabi headquartered cryptocurrency exchange CoinW has sealed a partnership with the La Liga, Spain’s elite…

Asian Web 3.0 Hospitality Platform Dives Into Landmark Gunners Deal 

January 29, 2023

Hong Kong based Web 3.0 platform Labs Group has scored a landmark sponsorship deal with leading…

HK’s Cathay Pacific Borrows From AirAsia As It Evolves To A Lifestyle Brand

July 10, 2021

Cathay Pacific has collaborated with Publicis Groupe Hong Kong to launch a new campaign that announces…

Shiseido Detours From Sports Sponsorships: Returns To Celeb Endorsements

July 8, 2021

Japanese skincare giant Shiseido has tapped on the power of celebrity endorsements to launch Ultimune on…

Hong Kong’s FTX Negotiates Blockbuster Esports Team Naming Rights Deal

June 4, 2021

Hong Kong based cryptocurrency exchange FTX has clinched a sponsorship deal worth US$210m to rename a…

Hong Kong Gears Up To Host 3v3 Basketball World Tour

May 18, 2021

The 3×3 World Tour, the three-a-side basketball global series organised by the international basketball federation (Fiba),…
UCI Cycling Hong Kong

Major Cycling Event Returns To Hong Kong In May As A Glimmer Of Normality

April 21, 2021

The UCI Nations Cup cycling event in Hong Kong is ready to go ahead next month…

Study: How COVID-19 Has Impacted HK Media Consumption

June 20, 2020

The COVID-19 pandemic has changed people’s lives, their spending habits, and media consumption patterns in Hong…