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Hong Kong
Asian Web 3.0 Hospitality Platform Dives Into Landmark Gunners Deal
January 29, 2023
Hong Kong based Web 3.0 platform Labs Group has scored a landmark sponsorship deal with leading…
HK’s Cathay Pacific Borrows From AirAsia As It Evolves To A Lifestyle Brand
July 10, 2021
Cathay Pacific has collaborated with Publicis Groupe Hong Kong to launch a new campaign that announces…
Shiseido Detours From Sports Sponsorships: Returns To Celeb Endorsements
July 8, 2021
Japanese skincare giant Shiseido has tapped on the power of celebrity endorsements to launch Ultimune on…
Hong Kong’s FTX Negotiates Blockbuster Esports Team Naming Rights Deal
June 4, 2021
Hong Kong based cryptocurrency exchange FTX has clinched a sponsorship deal worth US$210m to rename a…
Hong Kong Gears Up To Host 3v3 Basketball World Tour
May 18, 2021
The 3×3 World Tour, the three-a-side basketball global series organised by the international basketball federation (Fiba),…
Major Cycling Event Returns To Hong Kong In May As A Glimmer Of Normality
April 21, 2021
The UCI Nations Cup cycling event in Hong Kong is ready to go ahead next month…
Study: How COVID-19 Has Impacted HK Media Consumption
June 20, 2020
The COVID-19 pandemic has changed people’s lives, their spending habits, and media consumption patterns in Hong…
Nissin Foods Maintains Steady Sponsorship Investment Portfolio: Adds HK Olympians
April 2, 2020
The Sports Federation and Olympic Committee of Hong Kong, (SF&OC) has added Japanese Nissin Foods to…
Pizza Hut and Ikea Dish Out A Cheeky Campaign In HK
March 14, 2020
Pizza Hut and Ikea have recently collaborated on a unique campaign in Hong Kong. The cheeky campaign has…
Prudential Shifts Into Cycling in HK: Insights
March 9, 2019
Prudential has become the title sponsor of international cycling series Six Day at Hong Kong Velodrome Park in a two-year deal reportedly worth US$600k as the circuit debuts…
