Honda

Japanese Automobile Maker Honda Motor Secures World Athletics Deal

November 19, 2024

Japanese automobile maker Honda Motor Co. Ltd has clinched a partnership deal with World Athletics. The…

Honda Reinforces "Energetic" Values With Major Basketball Deal

October 22, 2020

Honda Philippines, the nation’s leading motorcycle manufacturer will renew its deal as the main sponsor for…

Toyota Continues Bankrolling Thai Football

January 23, 2017

Automobile brand Toyota continues its long-term strategy in Thailand’s football industry and consolidates position as market leader.

More Japanese Backing For Vietnam's Football Sponsorship Landscape

March 14, 2016

Z.com, a Japanese GMO Internet Group providing domain and hosting rights, has clinched a deal to become the latest sponsor of the Vietnamese national football teams, including the…

ASN Interview: Asean YouTubers Get Real On The State Of Branded Content

December 23, 2015

With the emergence of online video content as a legitimate form of entertainment across the Asean region, homegrown YouTube creators are becoming celebrities in their own right as their…

Dongfeng Continues Backing China’s Sports Scene

June 10, 2015

Wuhan-based automobile maker Dongfeng Honda has secured an official car partnership deal for the 2015 East Asian Football Federation (EAFF) East Asian Cup.

Thailand’s Ad Spend Nosedives In 2014

January 16, 2015

Total advertising spend in Thailand for 2014 plummeted by 9.5% to USD3.13b from USD3.46b in 2013, mainly due to major advertisers holding back on spending in mainstream media,…

AC Milan Secure Fujitsu Partnership

February 13, 2014

Italian Serie A giants AC Milan have sealed a three-year partnership deal with Japanese technology equipment brand Fujitsu.

India’s Auto Expo 2014 Courts Celebrity Endorsers

February 3, 2014

Despite automobile sales flagging in India, it has not prevented brands from recruiting celebrities from Bollywood and the cricketing world to endorse the 12th Auto Expo in Delhi.

King’s Cup Golf Tournament Scores More Sponsors

December 2, 2013

The King’s Cup, one of the key golf tournaments in Southeast Asia has received a significant sponsorship boost, after securing new deals with Sports Authority of Thailand (SAT)…