Hollywood

Can Yili Milk Hollywood?

May 21, 2015

China’s largest dairy company Yili Group is set to partner with Fuse China, the branded content unit of Omnicom Media Group, as it aims to leverage on the…

Brands Gorge On Avengers Frenzy In India

April 22, 2015

Ahead of the release of Avengers: Age of Ultron in India this Friday, Walt Disney India has embarked on a marketing frenzy around the superhero tentpole.

Graphic India Raises USD2.8m In Capital

March 19, 2015

Indian digital comics and animation house Graphic India, founded by media entrepreneurs Sharad Devarajan, Gotham Chopra and Suresh Seetharaman in January 2013, has raised another USD2.8 million in…

LeTV Continues Entertainment-Tech Trend In China

January 30, 2015

Chinese entertainment company LeTV, which expects at least a whopping 180% YOY revenue growth in fiscal year 2014, plans to launch its own smartphone within the next 100…

Tencent Gets Ambitious With Film Unit

September 19, 2014

Chinese online giant Tencent has become the latest tech company to enter the film business with the launch of subsidiary, Tencent Movie Plus.

Transformers 4: Some Chinese Brands Displeased With Product Placement

July 11, 2014

Some Chinese firms, which invested heavily to have their brands featured in the latest Transformers movie, Age of Extinction, are disappointed about the lacklustre product placements, and at…

Kerala Leads The Mobile Movie Games Race In India

May 30, 2014

With one of the highest smartphone user demographics in the nation and a flourishing film industry, Kerala is set to become the hotspot for creating movie-based mobile games…

China’s Hony Capital Ventures Into US Film Industry

March 12, 2014

Chinese private equity firm Hony Capital and their US-based counterpart TPG Capital, will be pumping in US$1 billion in the next five years, to build a movie studio…

Baidu Ventures Into Cinema

February 19, 2014

China’s largest online search engine, Baidu Inc, has signaled its ambitious film industry plans, with its latest Los Angeles-based venture, Aquamen Entertainment.