hankook

Hankook Renews MLB Deal

April 20, 2023

South Korean tyre giant Hankook has renewed its deal with Major League Baseball (MLB). It will…

Serie A’s Napoli Gets Busy With Asian Sponsors

October 2, 2018

Serie A club Napoli has been courting sponsors in Asia, scoring partnerships with Asian betting company Nextbet and South Korean tyre maker Hankook.

Challenger Korean Tyre Brand Lured By Europe Again, Leaving Asian Back-door Open to Competitors

May 12, 2016

Ahead of the Champions League final, Korean tyremaker Hankook has secured a sponsorship deal with European football giant Real Madrid, joining a coterie of Asian sponsors at the…

Football Hipsters’ Choice Flexes Its Commercial Nous In Asia

August 18, 2015

Bundesliga’s Borussia Dortmund (BVB), touted as the du jour football club for hipsters, has renewed its sponsorship deal with Korean tyre manufacturer Hankook for a further two years.

Manchester United Wraps Up Another Tyre Deal

August 29, 2013

Federal Corporation, a leading Taiwanese tyre manufacturer, has become the latest company to seal a three-year partnership deal with the English Premier League football giant.