Hallyu

Parasite Fever Hits Major South Korean Brands

February 16, 2020

Following the landmark Oscars to Bong Joon-Ho’s movie Parasite, several South Korean brands are celebrating the…

Gojek Backed OTT Platform Goplay Taps On Kdrama Popularity For Original Content

November 29, 2019

An Indonesian remake of South Korean hit TV series Tunnel will be one of the first…

Publicis Groupe Collaborates With CJ E&M On Branded Content & Sponsorship

January 15, 2019

Media and advertising agency Publicis Groupe has entered into a landmark, regional strategic collaboration with South Korean entertainment empire CJ E&M.

Case Study: Nivea. Household Brand Needs To Swap Reservation For Ambition

May 1, 2018

Nivea - made by German FMCG giant Beiersdorf AG - is a relatively well-known household name, but the brand has never really made any waves in Asia. Not…

K-Pop Group Soothes Korea-China Tension With eTailer Deal

May 31, 2017

K-pop girl group Dream Catcher has scored a lucrative endorsement deal in China’s fashion retail scene.

Leading Korean Ginseng Brand Surprises By Backing International Emmys

December 13, 2016

In recent years, Hallyu stars such as Lee Min-Ho and Song Joong-ki have driven the popularity of Korean ginseng-based drinks across Asia…now a similar plan has taken root…

Vivo Replaces Korean Star During Hallyu Embargo

November 21, 2016

Chinese handset maker Vivo has secured a deal with Taiwanese actor Eddie Peng as its brand ambassador.

K-Pop Peace Concerts To Travel Around The World In 2017

September 23, 2016

World peace and pop music have been bedfellows since time immemorial, so it's not surprising to see Korean reunification dreams taking this proven route.