Haier

Hisense Yuans On With FIFA

April 10, 2017

After breaking ground as the first global partner from China for the 2016 European Championships in France, consumer electronics brand Hisense has deepened its involvement with the beautiful…

Emerging Electronics Brand Haier Continues Investing In Fight Sports

November 29, 2016

Pakistan’s sole professional boxer Muhammad Waseem successfully defended his WBC Silver Flyweight title in Seoul last Sunday and was swift to express dismay with the lack of government…

Chinese Electronics Giant Haier Invests In Local Wine App

September 1, 2016

Chinese consumer electronics behemoth Haier has invested US$10m in 9KaCha, a popular homegrown wine app similar to Vivino, and is poised to use the platform’s exhaustive wine and…

Pakistan Super League Banks Commercial Boost

December 4, 2015

Pakistan’s largest bank Habib Bank Limited (HBL) has secured the title sponsorship rights of the Pakistan Super League in USD1m deal for the next three years.

Haier CEO's Gameplan Includes Both Niche and Mass Sports Sponsorship

October 29, 2015

Haier Asia has sealed a partnership deal with One Championship, the largest Mixed Martial Arts (MMA) organisation in Asia.

Haier to Sponsor New Jersey Nets NBA Team

July 3, 2009

Chinese electronics brand Haier has become a sponsor of the New Jersey Nets NBA team.

China's Best Consumer Brands: Peking University Releases PKU Business Review

October 15, 2008

Samsung topped the China's best consumer branding list for the fourth consecutive year in 2007, the Korea Times said yesterday, quoting the PKU Business Review, published by Peking…

Brand Survey: What's Really Important to Chinese Consumers?

October 7, 2008

The Fifth China Branding Roundtable in Beijing was the scene for the release of findings that indicate the environment and global warming are higher concerns among the Chinese…