Haier

Pakistan Super League Banks Commercial Boost

December 4, 2015

Pakistan’s largest bank Habib Bank Limited (HBL) has secured the title sponsorship rights of the Pakistan Super League in USD1m deal for the next three years.

Haier CEO's Gameplan Includes Both Niche and Mass Sports Sponsorship

October 29, 2015

Haier Asia has sealed a partnership deal with One Championship, the largest Mixed Martial Arts (MMA) organisation in Asia.

Haier to Sponsor New Jersey Nets NBA Team

July 3, 2009

Chinese electronics brand Haier has become a sponsor of the New Jersey Nets NBA team.

China's Best Consumer Brands: Peking University Releases PKU Business Review

October 15, 2008

Samsung topped the China's best consumer branding list for the fourth consecutive year in 2007, the Korea Times said yesterday, quoting the PKU Business Review, published by Peking…

Brand Survey: What's Really Important to Chinese Consumers?

October 7, 2008

The Fifth China Branding Roundtable in Beijing was the scene for the release of findings that indicate the environment and global warming are higher concerns among the Chinese…