Haier

Chinese Consumer Appliances Maker Haier Seals French Open Deal

June 5, 2024

Chinese consumer appliances giant Haier has sealed a major sponsorship deal, becoming an official partner of the…

Chinese White Goods Giant Haier Extends ATP Deal

March 18, 2024

Chinese white goods giant Haier has renewed its deal with the ATP, the governing authority of the…

Chinese White Goods Giant Haier Banks On Tennis Deals

May 14, 2023

Chinese multinational home appliance and consumer electronics, Haier, is backing the French Tennis Federation and the ATP…

Chinese Electronics Giant Haier Quashes Manchester United Shirt Sponsorship Claims

November 29, 2019

Chinese consumer electronics giant Haier have refuted reports they are set to become shirt sponsors for…

Haier Rescues Pakistan's Hockey World Cup Campaign

November 16, 2018

Pakistan's participation in the Hockey World Cup was in limbo until a week ago, as the nation’s hockey federation (PHF) had no funds to send the team to…

Toshiba In Trouble: 18 Active Sponsorships at Risk in Asia

April 12, 2017

In recent years, the dominance of Japanese Consumer Electronics' brands has been usurped by their Chinese and Korean counterparts but one Japanese brand is grabbing the headlines for…

Hisense Yuans On With FIFA

April 10, 2017

After breaking ground as the first global partner from China for the 2016 European Championships in France, consumer electronics brand Hisense has deepened its involvement with the beautiful…

Emerging Electronics Brand Haier Continues Investing In Fight Sports

November 29, 2016

Pakistan’s sole professional boxer Muhammad Waseem successfully defended his WBC Silver Flyweight title in Seoul last Sunday and was swift to express dismay with the lack of government…

Chinese Electronics Giant Haier Invests In Local Wine App

September 1, 2016

Chinese consumer electronics behemoth Haier has invested US$10m in 9KaCha, a popular homegrown wine app similar to Vivino, and is poised to use the platform’s exhaustive wine and…

Pakistan Super League Banks Commercial Boost

December 4, 2015

Pakistan’s largest bank Habib Bank Limited (HBL) has secured the title sponsorship rights of the Pakistan Super League in USD1m deal for the next three years.