Haier

Haier Strikes ‘Refcam’ Partnership With Serie A

December 15, 2025

Chinese consumer electronics behemoth Haier has struck a fresh ‘refcam’ partnership with the Serie A, Italy’s top-tier…

Haier Double Downs With Major Club Football Partnerships

September 10, 2025

It has secured a brace of multi-year deals to back European powerhouses Liverpool FC and Paris…

Consumer Electronics Giant Haier Becomes IPL’s Gujarat Titans Partner

April 28, 2025

Consumer appliances behemoth Haier has secured a official electronics partnership deal with IPL franchise Gujarat Titans for…

Chinese Consumer Electronics Giant Haier Backs The Australian Open

November 27, 2024

Chinese consumer electronics company Haier has negotiated a deal to become the new official TV and appliance partner…

Chinese Consumer Appliances Maker Haier Seals French Open Deal

June 5, 2024

Chinese consumer appliances giant Haier has sealed a major sponsorship deal, becoming an official partner of the…

Chinese White Goods Giant Haier Extends ATP Deal

March 18, 2024

Chinese white goods giant Haier has renewed its deal with the ATP, the governing authority of the…

Chinese White Goods Giant Haier Banks On Tennis Deals

May 14, 2023

Chinese multinational home appliance and consumer electronics, Haier, is backing the French Tennis Federation and the ATP…

Chinese Electronics Giant Haier Quashes Manchester United Shirt Sponsorship Claims

November 29, 2019

Chinese consumer electronics giant Haier have refuted reports they are set to become shirt sponsors for…

Haier Rescues Pakistan's Hockey World Cup Campaign

November 16, 2018

Pakistan's participation in the Hockey World Cup was in limbo until a week ago, as the nation’s hockey federation (PHF) had no funds to send the team to…

Toshiba In Trouble: 18 Active Sponsorships at Risk in Asia

April 12, 2017

In recent years, the dominance of Japanese Consumer Electronics' brands has been usurped by their Chinese and Korean counterparts but one Japanese brand is grabbing the headlines for…