groupm

ASEAN Bank Elevates Itself Alongside Biggest Brands With CNY Branded Content

January 24, 2020

To usher in the Year of the Rat, Hong Leong Bank (HLB) has released a short…

GroupM Revolutionises Ad Buying With Latest Platform

December 1, 2016

WPP’s media division GroupM has unveiled a one-stop platform combining the company’s existing global data analytic and digital media assets, in an era where brands are scouring for…

Malaysia Airlines Rises from the Ashes with Liverpool FC, Overwriting Domestic Strategy with Global Play

October 12, 2016

In a dramatic about face in Sponsorship strategy - and PR perceptions - Malaysia Airlines are on the verge of an aggressive marketing play in world sport, displacing…

MEC Hedges On Branded Content With Wavemaker

April 7, 2016

WPP owned media buying agency MEC has announced the launch of its branded content unit Wavemaker in ten countries, including India and Singapore.

GroupM Branded Content Arm In China Grows 207%; Generates USD10m Revenue in 2015

November 25, 2015

While the Chinese economic slowdown continues to batter the media industry, particularly in the traditional landscape, GroupM’s content business in the country has been an anomaly and generated…

PayTM Bags BCCI Title Sponsorship In Landmark Deal

July 31, 2015

Indian e-commerce company PayTM has sealed a deal with the Board of Control for Cricket in India (BCCI) for title sponsorship rights to all of Team India's onshore…