Great Big Story

BMW and CNN Collaborate On Branded Content Series

March 31, 2020

The BMW Group and CNN International Commercial (CNNIC) have collaborated on “The Art of Leadership”, two…
Lego CNN Great Big Story

Lego and CNN’s Great Big Story Inspire With Female Youth Centric Branded Content Campaign

September 1, 2019

CNN’s Great Big Story, and the Lego Group have collaborated on Play Her Way, a short-form, branded content series across Asia-Pacific.

Accor Hotels Swings Into CNN Great Big Story Deal, Bolstering 3x Its Average Spends In Q418

December 6, 2018

Accor Hotels and CNN’s Great Big Story have launched a video series exploring architecture, art, traditions and music part across three Asian cities.
Shell Great Big Story

Quiet Giant Shell Increases Spend In Branded Content

October 31, 2018

As part of their #makethefuture campaign around next-generation technologies, Shell, the Petrochemical leader has partnered CNN’s branded content arm, Great Big Story.

Korean Air Hot on the Heels of ANA With Latest Branded Content Collab

April 20, 2017

Korea's national carrier has partnered CNN’s social video network Great Big Story on a Korean-centric branded content series.

ANA Splashes On Quirky Branded Content Partnership With Great Big Story

October 11, 2016

Japan’s national carrier All Nippon Airways (ANA) has partnered with CNN’s social video platform Great Big Story on Ichigo Ichie, a seven-part series, to attract European travellers.