Government Effect

Anti-China Sponsor Sentiment Spreads To Australia: Huawei Forced to End Longest Partnership

September 3, 2020

Chinese telco Huawei announced earlier this week that it is ending its oldest major sporting sponsorship deal.…

Chinese Electronics Giant Breaks Political Shackles With IPL Deal

August 27, 2020

Chinese consumer electronics giant TCL has sealed a sleeve sponsorship deal with IPL team Sunrisers Hyderabad ahead…

Politics Kills Yet Another Chinese Sponsorship. EPL (not IPL) this time

August 20, 2020

Premier League’s Southampton are reportedly searching for a new main sponsor amid growing uncertainty over their…

IPL Seeks New Title Sponsor As Vivo is Given Out, Amid Anti-China Sentiment

August 5, 2020

Despite the BCCI's recent proclamations that all is well with their main partner Vivo, the incumbent…

Chinese Government Clamps Down On International Sports Events For 2020

July 11, 2020

The Chinese government has said the country will not be hosting most of its planned international…

Brands In India Reassess Influencer Marketing Strategies As Govt Bans Chinese Apps

July 3, 2020

Brands in India are reassessing their influencer marketing strategies with the government banning TikTok and 58…
Chinese sponsors backlash indian sport

Chinese Sponsors Face Backlash In India’s Sporting Scene

June 19, 2020

Chinese companies in India are battling a heavy backlash after the recent killing of 20 Indian…
Sponsorship in Asia in rude health

Japanese Government Keen On Growing Esports Industry

March 31, 2020

The Japanese government is set to team up with game companies and legal experts to formulate…
Tokyo 2020 Postpones

Tokyo 2020 Postponed Following International Pressure: Sponsors React

March 28, 2020

With COVID-19 spreading chaos across the world, the International Olympic Committee (IOC) has finally bowed to…

Study: Japan’s GDP To Drop By 1.4% If Tokyo 2020 Is Cancelled

March 11, 2020

Cancelling this summer’s Tokyo 2020 Olympic Games because of the COVID-19 outbreak would see Japan’s annual…