Government Body

Saudi Arabia’s Public Investment Fund (PIF) Partners Concacaf

August 26, 2024

Ahead of the next FIFA World Cup, Saudi Arabia’s Public Investment Fund (PIF) has partnered Concacaf,…

Saudi Arabia’s NEOM Renews Asian Football Confederation Deal        

July 11, 2024

Saudi Arabia’s megacity project NEOM has renewed its deal with the Asian Football Confederation (AFC) governing…

Odisha Renews Hockey India Deal For Three More Years 

July 8, 2024

Odisha—the hockey hub of India—  has unsurprisingly renewed its sponsorship deal with Hockey India for three more…

Saudi Arabian Mega Project Qiddiya City Partners ESL FACEIT Group  

April 17, 2024

Saudi-backed Savvy Gaming Group owned esports tournament organiser ESL FACEIT Group have unsurprisingly struck a partnership…

Odisha’s State Government Continues Backing Indian Hockey 

May 14, 2023

The state government of Odisha has inked out an extension for the next ten years with…

Saudi Arabia’s Futuristic City Project NEOM Partners AFC

March 31, 2021

Earlier this week, NEOM, a US$500b futuristic city project development in Tabuk, Saudi Arabia, run by…
Sponsorship in Asia in rude health

Japanese Government Keen On Growing Esports Industry

March 31, 2020

The Japanese government is set to team up with game companies and legal experts to formulate…
2022 Beijing Winter Olympics China Dairy War

China Plans To Stimulate Sport Industry With State-Backed Investment Fund

December 3, 2019

The General Administration of Sport (GAS) of China has plans to launch a government-backed sport industry…
MotoGP Thailand

Thai Government Tipped To Raise More Funding For MotoGP Hosting Rights

October 15, 2019

MotoGP is poised to continue its Thai stint with the country’s government expected to approve a new race contract extension next month, according to Sports Authority of Thailand…
SGAG Nubbad

Comedy Channel Adapting To Brands Needs for Longer-Form Content

May 9, 2019

Singapore-based humour platform SGAG has revamped its YouTube channel to focus on long-form branded video content and has also launched a new live game show app.