Government Body

Goa Tourism Backs The World Legends Pro T20 League

January 19, 2026

Goa Tourism has become the presenting sponsor for the debut season of The World Legends Pro…

Thailand Firms Up Formula 1 Plans With Latest Bid 

June 19, 2025

The government of Thailand has approved a US$1.2m+ bid to host Formula 1 (F1) motor racing action…

Chef Edward Lee Becomes Face Of  Seoul’s Culinary Push

May 8, 2025

The Seoul Metropolitan Government has unveiled Chef Edward Lee as the city’s honorary ambassador to promote…

Saudi Arabia’s Public Investment Fund (PIF) Partners Concacaf

August 26, 2024

Ahead of the next FIFA World Cup, Saudi Arabia’s Public Investment Fund (PIF) has partnered Concacaf,…

Saudi Arabia’s NEOM Renews Asian Football Confederation Deal        

July 11, 2024

Saudi Arabia’s megacity project NEOM has renewed its deal with the Asian Football Confederation (AFC) governing…

Odisha Renews Hockey India Deal For Three More Years 

July 8, 2024

Odisha—the hockey hub of India—  has unsurprisingly renewed its sponsorship deal with Hockey India for three more…

Saudi Arabian Mega Project Qiddiya City Partners ESL FACEIT Group  

April 17, 2024

Saudi-backed Savvy Gaming Group owned esports tournament organiser ESL FACEIT Group have unsurprisingly struck a partnership…

Odisha’s State Government Continues Backing Indian Hockey 

May 14, 2023

The state government of Odisha has inked out an extension for the next ten years with…

Saudi Arabia’s Futuristic City Project NEOM Partners AFC

March 31, 2021

Earlier this week, NEOM, a US$500b futuristic city project development in Tabuk, Saudi Arabia, run by…
Sponsorship in Asia in rude health

Japanese Government Keen On Growing Esports Industry

March 31, 2020

The Japanese government is set to team up with game companies and legal experts to formulate…