Golf

Financial Crisis No Problem for Asian Tour

December 5, 2008

The Asian Tour is set to weather the current financial storm, with the tour's executive chairman, Kyi Hla Han predicting that the financial crisis will not hit golf…

Hong Kong Open: UBS Uses Venue Alliance to Promote Title Sponsorship

November 6, 2008

UBS is using Fluid Group's Venue Alliance marketing program to promote its title sponsorship of the upcoming Hong Kong Open golf tournament.

Emirates renews BMW Asia Open golf sponsorship

May 1, 2008

Emirates Airlines has renewed is major sponsorship of the BMW Asia Open, the deal to be the company's fifth consecutive sponsorship of the event which is be played…

Ballantine's Establish Foundation With Chinese Golfing Star

December 18, 2007

Scotch whiskey distiller Ballantine's has established a partnership with Chinese golfer Liang Wenchong to create a Chinese golfing foundation.

BMW TO CONTINUE ASIAN OPEN GOLF SUPPORT IN 2008

May 1, 2007

Automotive brand BMW will continue to be the major sponsor of the Asian Golf Open when the event returns to Shanghai in 2008. The event will be played…