Golf

IMG underwrites Asia's First PGA Champions Tour Event

June 12, 2009

Media, sports and entertainment company IMG has agreed to underwrite the first ever PGA Champions Tour event to be held in Asia. The seniors competition will be held…

HSBC Champions Tour Joins World Golf Championships

April 29, 2009

The International Federation of PGA Tours has officially announced that Shanghaiâ€™s HSBC Champions Golf Tournament has been given World Golf Championship status. The distinction is expected to make…

Maxis Golf Tour Draws Local and International Sponsors

April 24, 2009

The Maxis Team Golf Tour 2009 has been launched by Maxis Communications Berhad in Malaysia. The event will see around 1500 Maxis corporate customers competing around the country.

Jakarta Government to Continue Sponsorship of Indonesian Open

March 5, 2009

Despite the effects of the global economic downturn, the Government of Jakarta will remain the title sponsor of the 2010 Indonesian Open golf tournament. The administration plans to…

Financial Crisis No Problem for Asian Tour

December 5, 2008

The Asian Tour is set to weather the current financial storm, with the tour's executive chairman, Kyi Hla Han predicting that the financial crisis will not hit golf…

Hong Kong Open: UBS Uses Venue Alliance to Promote Title Sponsorship

November 6, 2008

UBS is using Fluid Group's Venue Alliance marketing program to promote its title sponsorship of the upcoming Hong Kong Open golf tournament.

Emirates renews BMW Asia Open golf sponsorship

May 1, 2008

Emirates Airlines has renewed is major sponsorship of the BMW Asia Open, the deal to be the company's fifth consecutive sponsorship of the event which is be played…

Ballantine's Establish Foundation With Chinese Golfing Star

December 18, 2007

Scotch whiskey distiller Ballantine's has established a partnership with Chinese golfer Liang Wenchong to create a Chinese golfing foundation.

BMW TO CONTINUE ASIAN OPEN GOLF SUPPORT IN 2008

May 1, 2007

Automotive brand BMW will continue to be the major sponsor of the Asian Golf Open when the event returns to Shanghai in 2008. The event will be played…