Golf

Barclays won't renew Singapore Open sponsorship

May 30, 2012

Major financial services company Barclays will no longer have naming rights to the Singapore Open golf tournament, but according to the head of the Singapore Golf Association, the…

Brilliance BMW hire former Volvo China sponsorship head

May 4, 2012

The head of sponsorship for Volvo Cars China, Marketing Director, Sun Wei has left the Swedish auto manufacturer to take up a similar role with Brilliance BMW.

Tiger Woods becomes Kowa ambassador

June 30, 2011

Japanese pharmaceutical company, Kowa Company, has appointed golfer Tiger Woods as a brand ambassador and will use the American golfer to promote Vantelin Kowa, the companyâ€™s heat rub…

Hero Honda to Sponsor Women's Golf Tour

August 6, 2010

Hero Honda has taken title sponsorship of the Women's Professional Golf Tour of India. The fifth edition of the WPGT is set to hold a record ten events…

Women's pro golf strike deal with Hero Honda in India

August 6, 2010

Hero Honda will become the new Title Sponsor for the Fifth season of the Women's Professional Golf Tour of India. The fifth season of the Tour will see…

Woods has lost up to $30 million in endorsements

June 21, 2010

Media reports from the US indicate that Tiger Woods had so far lost between $23 million and $30 million in endorsement deals since his infidelity scandal first broke.

Enjoy Jakarta Sponsors Indonesia Open

June 10, 2010

Enjoy Jakarta has confirmed that it will sponsor the national golf open, the Indonesia Open, scheduled to be held on 1-4 July in Jakarta.

HSBC Reaffirms Commitment to Women's Champions

November 9, 2009

HSBC has confirmed it will extend it sponsorship of the Women's Champions golf tournament for the next three years but confirmed it will be greatly reducing the value…

Barclays Extends Sponsorship of Singapore Open

November 2, 2009

Barclays has announced plans to extend sponsorship of the Singapore Open until 2012. The British bank also announced it will maintain the current prize money of $5 million.

IMG underwrites Asia's First PGA Champions Tour Event

June 12, 2009

Media, sports and entertainment company IMG has agreed to underwrite the first ever PGA Champions Tour event to be held in Asia. The seniors competition will be held…