Register
to get articles and more to your inbox
News & insights
Archive
Directory
Golf
Sime Darby ramps up golf sponsorships with European Tour deal
May 14, 2013
Malaysian conglomerate, Sime Darby has increased its global golf sponsorship program by becoming the first Asian based sponsor of the European Tour’s marquee event, the BMW PGA Championship…
HSBC comments on Asia's two golf tours situation
February 27, 2013
Major golf sponsor HSBC has commented on the conflict between rival Asian golf tours the Asian Tour and OneAsia saying that the major sponsor of golf in the…
Omega signs ambassador deal with Shanshan Feng
December 18, 2012
Watch brand Omega has announced Chinese golfer Shanshan Feng as a brand ambassador. Feng began her duties as an ambassador at last week's Dubai Ladies Masters which has…
Panasonic to end Ishikawa sponsorship
December 14, 2012
Japanese electronics company Panasonic has said it will not renew its sponsorship of popular golfer, Ryo Ishikawa.
HSBC renews Championship golf sponsorship
November 5, 2012
Despite last week's disappointment at the 'no show' of two top golfers, HSBC has renewed its sponsorship of the HSBC Championship golf tournament for three years.
HSBC renews LPGA sponsorship
October 23, 2012
Financial services company, HSBC, has renewed its title sponsorship of the LPGA Women’s Championship, which takes place in Singapore.
Hong Kong Open seeks Govt funding after sponsorship shortfall
September 10, 2012
Organisers of the Hong Kong Open golf tournament have sought additional government funding to help fill a sponsorship shortfall of about $2.75 million.
Barclays won't renew Singapore Open sponsorship
May 30, 2012
Major financial services company Barclays will no longer have naming rights to the Singapore Open golf tournament, but according to the head of the Singapore Golf Association, the…
Brilliance BMW hire former Volvo China sponsorship head
May 4, 2012
The head of sponsorship for Volvo Cars China, Marketing Director, Sun Wei has left the Swedish auto manufacturer to take up a similar role with Brilliance BMW.
Tiger Woods becomes Kowa ambassador
June 30, 2011
Japanese pharmaceutical company, Kowa Company, has appointed golfer Tiger Woods as a brand ambassador and will use the American golfer to promote Vantelin Kowa, the company’s heat rub…
