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Thai Giants Tee Up For New Golf Tournament
February 26, 2016
Two of Thailand’s biggest companies, beverage specialist ThaiBev and entertainment and telco conglomerate True, have coughed up USD5m for a new Asian Tour golf tournament in the country.
Is Jordan Spieth Shanking his Endorsement Choices?
January 26, 2016
Golf's latest world number 1, Jordan Spieth, has finally made it to Asia this week, but the young American prodigy doesn't seem to be as talented at picking…
Myanmar Open Gets A Makeover With Japanese Collabs
November 11, 2015
Following a two-year hiatus, the Myanmar Open will return next February with a new title sponsor in Japanese real estate developer and rental company Leopalace21.
Maybank Pulls Switcheroo in Malaysian Golf; Federation Left Without a Title Sponsor in Harsh Economic Conditions
August 25, 2015
In arguably Malaysia's worst economic climate in the last 25 years, the Malaysian Golf Association (MGA) has announced that long-term partner Maybank has withdrawn its title sponsorship for…
LeSports Secures MP & Silva Partnership
July 21, 2015
China’s premier digital sports broadcaster LeTv Sports is slated to acquire a raft of football rights following its partnership with MP & Silva.
Doosan Renews Long-standing Open Championship Partnership
July 16, 2015
Korean conglomerate Doosan, which specialises in infrastructure support business, has renewed its sponsorship of the Open Championship until 2019.
Sporting Sponsorships Is Coca-Cola’s Priority In Fiji
May 26, 2015
Coca-Cola has renewed its sponsorship deal with Fiji International 2015, the island’s biggest golfing event, which will be hosted at Natadola Bay Championship Golf Course from October 15-18.
Tata Power Sponsors Shweta Galande
February 17, 2015
In its bid to improve the development of homegrown sporting talents, Tata Power has sealed a deal with budding female professional golfer Shweta Galande as one of its…
Relative Unknowns from Japan Emerge as Sponsors Across Asia
January 28, 2015
It’s been a busy week for two Japanese corporations, sealing significant deals in the Asian sport sponsorship scene. But they're not your usual Japanese sponsors....
Fenix Golf Becomes Asian Tour’s Official Apparel Partner
January 6, 2015
The Asian Tour has secured a partnership with Fenix Golf as its official apparel supplier, replacing Swedish sportswear brand Abacus after its two and a half year association.
