Golf

Challenger Korean Tyre Brand Splashes On Two European Club Football Partnerships; Category Continues To Neglect Asian Market

July 21, 2016

Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min on its books.

French Sportswear Brand Leverages China's Golf Scene For Growth

April 14, 2016

French sportswear brand Le Coq Sportif has agreed a title sponsorship deal with the China LPGA for this year’s Beijing Ladies Classic, which will be held in Shunyi…

Big Spending Maruti Suzuki Finally Boards The IPL Fanfare

March 22, 2016

Enticed by the mass reach of the Indian Premier League (IPL), homegrown automobile maker Maruti Suzuki has joined the sponsorship bandwagon for the 9th and 10th editions of…

Thai Giants Tee Up For New Golf Tournament

February 26, 2016

Two of Thailand’s biggest companies, beverage specialist ThaiBev and entertainment and telco conglomerate True, have coughed up USD5m for a new Asian Tour golf tournament in the country.

Is Jordan Spieth Shanking his Endorsement Choices?

January 26, 2016

Golf's latest world number 1, Jordan Spieth, has finally made it to Asia this week, but the young American prodigy doesn't seem to be as talented at picking…

Myanmar Open Gets A Makeover With Japanese Collabs

November 11, 2015

Following a two-year hiatus, the Myanmar Open will return next February with a new title sponsor in Japanese real estate developer and rental company Leopalace21.

Maybank Pulls Switcheroo in Malaysian Golf; Federation Left Without a Title Sponsor in Harsh Economic Conditions

August 25, 2015

In arguably Malaysia's worst economic climate in the last 25 years, the Malaysian Golf Association (MGA) has announced that long-term partner Maybank has withdrawn its title sponsorship for…

LeSports Secures MP & Silva Partnership

July 21, 2015

China’s premier digital sports broadcaster LeTv Sports is slated to acquire a raft of football rights following its partnership with MP & Silva.

Doosan Renews Long-standing Open Championship Partnership

July 16, 2015

Korean conglomerate Doosan, which specialises in infrastructure support business, has renewed its sponsorship of the Open Championship until 2019.

Sporting Sponsorships Is Coca-Cola’s Priority In Fiji

May 26, 2015

Coca-Cola has renewed its sponsorship deal with Fiji International 2015, the island’s biggest golfing event, which will be hosted at Natadola Bay Championship Golf Course from October 15-18.