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Thailand Sporting Events Set To Resume
November 14, 2016
As Thailand observes the end of the 30-day mourning period for its late King Bhumibol Adulyadej, the government has given the approval for sporting activities and regular broadcasting…
Hong Kong’s Sponsorship Market Set For Austerity in 2017
October 20, 2016
Hong Kong’s Sponsorship market is bracing itself for an austere 2017, and beyond, as the government plans to shelve its Mega Events Fund (MEF) in March next year.
Indonesian Bank Putts A Major Domestic Golf Title Partnership
August 4, 2016
State-owned bank, Bank Negara Indonesia (BNI) will be the main sponsor of the 2016 Indonesian Masters presented by Zurich which will be held at Royale Jakarta Golf Club…
Challenger Korean Tyre Brand Splashes On Two European Football Partnerships: Category Continues To Neglect Asian Market
July 21, 2016
Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min in its books.
Challenger Korean Tyre Brand Splashes On Two European Club Football Partnerships; Category Continues To Neglect Asian Market
July 21, 2016
Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min on its books.
French Sportswear Brand Leverages China's Golf Scene For Growth
April 14, 2016
French sportswear brand Le Coq Sportif has agreed a title sponsorship deal with the China LPGA for this year’s Beijing Ladies Classic, which will be held in Shunyi…
Big Spending Maruti Suzuki Finally Boards The IPL Fanfare
March 22, 2016
Enticed by the mass reach of the Indian Premier League (IPL), homegrown automobile maker Maruti Suzuki has joined the sponsorship bandwagon for the 9th and 10th editions of…
Thai Giants Tee Up For New Golf Tournament
February 26, 2016
Two of Thailand’s biggest companies, beverage specialist ThaiBev and entertainment and telco conglomerate True, have coughed up USD5m for a new Asian Tour golf tournament in the country.
Is Jordan Spieth Shanking his Endorsement Choices?
January 26, 2016
Golf's latest world number 1, Jordan Spieth, has finally made it to Asia this week, but the young American prodigy doesn't seem to be as talented at picking…
Myanmar Open Gets A Makeover With Japanese Collabs
November 11, 2015
Following a two-year hiatus, the Myanmar Open will return next February with a new title sponsor in Japanese real estate developer and rental company Leopalace21.
