Golf

Tiger Woods Ends Nike Sponsorship 

January 10, 2024

Legendary golfer Tiger Woods has shocked the sporting fraternity by ending his long-term partnership with Nike.…

Resorts World Sentosa Partners LIV Golf Singapore

March 26, 2023

Resorts World Sentosa in Singapore has secured a partnership with LIV Golf, the global professional golf…
Japanese Pharma Brand Kowa Partners PGA Tour

Japanese Pharma Expands Golf Portfolio With PGA Tour 

October 18, 2022

In a landmark deal, Japanese pharmaceutical company Kowa has scored a multi-year partnership with the PGA…
Tiktok Partners World Golf

Now Tiktok Expands Into World Golf To Unlock Growing Fanbase

July 29, 2022

Earlier this month - during arguably the apex of the world golf calendar - Tiktok announced…

Covid Easing Allows Asian Tour To Ramp Up For A Busy Season Finale

November 12, 2021

There is a glimmer of hope for the golfing scene in Asia for the final quarter…

Matsuyama’s Win Could Be Worth Up To US$600m In Endorsements

April 15, 2021

Japanese golfer Hideki Matsuyama’s recent landmark triumph at the US Masters should be the catalyst for…

Golf Still Pivotal To HSBC’s Asian Sponsorship Portfolio

January 8, 2021

HSBC will continue to back a trio of long-term title sponsorship deals in the Asian golf…

Study: How Athlete Sponsorship Can Affect A Company’s Stock Market Value

October 29, 2020

The performance of sponsored athletes in sporting events can have an impact on a company’s stock…

New Thai Golf Tournament Scores Backing From Carmakers

March 4, 2020

New Thailand-based Asian Tour golf tournament the Royal’s Cup has secured sponsorship backing from a string…

Former 1MDB Real Estate Development Title Sponsors Reinstated Malaysian National Open

February 29, 2020

Bandar Malaysia - a real estate development once owned by the beleaguered 1MDB sovereign wealth fund…