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Golf
Tiger Woods Ends Nike Sponsorship
January 10, 2024
Legendary golfer Tiger Woods has shocked the sporting fraternity by ending his long-term partnership with Nike.…
Resorts World Sentosa Partners LIV Golf Singapore
March 26, 2023
Resorts World Sentosa in Singapore has secured a partnership with LIV Golf, the global professional golf…
Japanese Pharma Expands Golf Portfolio With PGA Tour
October 18, 2022
In a landmark deal, Japanese pharmaceutical company Kowa has scored a multi-year partnership with the PGA…
Now Tiktok Expands Into World Golf To Unlock Growing Fanbase
July 29, 2022
Earlier this month - during arguably the apex of the world golf calendar - Tiktok announced…
Covid Easing Allows Asian Tour To Ramp Up For A Busy Season Finale
November 12, 2021
There is a glimmer of hope for the golfing scene in Asia for the final quarter…
Matsuyama’s Win Could Be Worth Up To US$600m In Endorsements
April 15, 2021
Japanese golfer Hideki Matsuyama’s recent landmark triumph at the US Masters should be the catalyst for…
Golf Still Pivotal To HSBC’s Asian Sponsorship Portfolio
January 8, 2021
HSBC will continue to back a trio of long-term title sponsorship deals in the Asian golf…
Study: How Athlete Sponsorship Can Affect A Company’s Stock Market Value
October 29, 2020
The performance of sponsored athletes in sporting events can have an impact on a company’s stock…
New Thai Golf Tournament Scores Backing From Carmakers
March 4, 2020
New Thailand-based Asian Tour golf tournament the Royal’s Cup has secured sponsorship backing from a string…
Former 1MDB Real Estate Development Title Sponsors Reinstated Malaysian National Open
February 29, 2020
Bandar Malaysia - a real estate development once owned by the beleaguered 1MDB sovereign wealth fund…
