October 29, 2020
The performance of sponsored athletes in sporting events can have an impact on a company’s stock…
March 4, 2020
New Thailand-based Asian Tour golf tournament the Royal’s Cup has secured sponsorship backing from a string…
February 29, 2020
Bandar Malaysia - a real estate development once owned by the beleaguered 1MDB sovereign wealth fund…
March 2, 2019
Following last May’s lifting of the federal ban sports betting by the US Supreme Court, the PGA Tour is finally open to sponsorship backing from the gambling industry.
November 20, 2018
Japan is finally hosting a PGA Tour tournament after sealing a six-year title sponsorship deal with Japanese online fashion retailer Zozotown.
September 26, 2018
Chinese social media platform WeChat is doing what many other messaging apps have feared; it's beginning to market itself to the world, in this case via an international…
June 24, 2018
Mercedes-Benz is set to spend over a billion dollars on paid media globally in 2018, but how is the brand performing across the Asian sponsorship landscape? We dive…
April 25, 2017
Kunlun Fight, one of the most recognised combat sports start-ups in China, has secured an official alcohol sponsorship deal with the Moutai Group.
April 24, 2017
After a 17-year break, the Philippine Masters golf tournament is making a long-awaited return next month with corporate support from a company that could have reason to expand…
November 14, 2016
As Thailand observes the end of the 30-day mourning period for its late King Bhumibol Adulyadej, the government has given the approval for sporting activities and regular broadcasting…