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Golf Still Pivotal To HSBC’s Asian Sponsorship Portfolio
January 8, 2021
HSBC will continue to back a trio of long-term title sponsorship deals in the Asian golf…
Study: How Athlete Sponsorship Can Affect A Company’s Stock Market Value
October 29, 2020
The performance of sponsored athletes in sporting events can have an impact on a company’s stock…
New Thai Golf Tournament Scores Backing From Carmakers
March 4, 2020
New Thailand-based Asian Tour golf tournament the Royal’s Cup has secured sponsorship backing from a string…
Former 1MDB Real Estate Development Title Sponsors Reinstated Malaysian National Open
February 29, 2020
Bandar Malaysia - a real estate development once owned by the beleaguered 1MDB sovereign wealth fund…
PGA Tour Open To Gambling Industry Sponsorships: Asia Still Off-Limits
March 2, 2019
Following last May’s lifting of the federal ban sports betting by the US Supreme Court, the PGA Tour is finally open to sponsorship backing from the gambling industry.
Japan Cements Position As Asia’s Biggest Golf Sponsorship Market With Zozotown Deal
November 20, 2018
Japan is finally hosting a PGA Tour tournament after sealing a six-year title sponsorship deal with Japanese online fashion retailer Zozotown.
WeChat's World Dominance Begins With Global Sport
September 26, 2018
Chinese social media platform WeChat is doing what many other messaging apps have feared; it's beginning to market itself to the world, in this case via an international…
How Is Mercedes Performing In The Asian Sponsorship Race?
June 24, 2018
Mercedes-Benz is set to spend over a billion dollars on paid media globally in 2018, but how is the brand performing across the Asian sponsorship landscape? We dive…
Popular Baijiu Brand Targets Affluents Via Chinese MMA
April 25, 2017
Kunlun Fight, one of the most recognised combat sports start-ups in China, has secured an official alcohol sponsorship deal with the Moutai Group.
Port Operator Props up Filipino Golf With The Potential For Brand Expansion
April 24, 2017
After a 17-year break, the Philippine Masters golf tournament is making a long-awaited return next month with corporate support from a company that could have reason to expand…
